Phoenix, AZ and Los Altos, CA (PRWEB) March 3, 2008 -
DreamBrands®, Inc., maker of Carrageenan™ personal lubricant, a company dedicated to finding healthy solutions to give women and men better lifestyle choices, announces their podcast advertising sponsorship to be heard exclusively on the Personal Life Media, Inc. network. This podcast advertising program promotes Carrageenan™, the first personal lubricant extracted from ocean plant life, specifically, marine red algae or seaweed.
The campaign includes :30 second audio ads that drive listeners to a custom landing page to utilize a unique 20% discount promo codes for each of 11 shows for back-end tracking of sales of Carrageenan™ by show. Moreover, a 2-minute advertorial interview is inserted at the end of the programming on many of the shows. This interview, by Francesca Gentille, host of Tantra, Kama Sutra with inventor and CEO Gary Kehoe explains the importance of using a personal lubricant that is free of petro-chemicals and from where the material Carrageenan™ is derived.
"This podcast advertising campaign augments our print media program and has completely replaced our radio buy," said Michael Kehoe, head of Advertising for DreamBrands, Inc. "The vertical focus of adult sexual education content on Personal Life Media is unrivaled both in its breadth and professionalism. Our product is the perfect fit in this contextually-relevant environment."
The campaign will run in 11 shows on the Personal Life Media network:
All shows can be streamed, downloaded or subscribed to via RSS at: http://personallifemedia.com
All shows can be streamed or subscribed to in iTunes at:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=216657439
About Carrageenan™
Carrageenan™ Personal Lubricant is water-based and pH balanced to gently lubricate and complement a body's natural fluids. Its patented thixotropic gel matrix transforms into a moisture-rich fluid, just like a woman's natural fluids, when exposed to natural body heat. Carrageenan™ contains no mineral oil, glycol, silicone, petroleum or animal products and no animals were used to test the product. Carrageenan™ comes from the sea and is extracted from red algae, an ocean plant that is a pure and natural ingredient, superior in moisturizing properties. The product is developed by DreamBrands, in conjunction with Dreamspan Product Innovation, a Phoenix, Arizona-based lab complex that helps companies accelerate the product development process. For more information, visit http://www.dreamspan.com.
About Personal Life Media
Personal Life Media (http://www.personallifemedia.com) is a multimedia lifestyle brand providing entertaining and authentic personal content to socially conscious adults, and is the first podcast and blog advertising network for advertisers to reach the "cultural creatives" market segment. Expert hosts deliver talk shows, reality-audio programming, interviews, advanced techniques and guided exercises in blogs, web audio and podcasting formats.
The network offers 22 free weekly audio programs, podcasts and companion blogs about relationships, sensuality, life purpose, wealth creation, healthy aging and longevity. Additional areas of interest include life coaching, ecology, creativity, weight-loss, beauty innovation and cosmetic surgery, retirement, passion at work and play, ethical sales, book reviews, spirituality, personal and global transformation.
Access the shows for free from a browser or subscribe via RSS or iTunes and listen on an iPod or MP3 player. Personal Life Media is headquartered in Silicon Valley, California.
# # #
We're here to help.
Call 1-866-640-6397
©Copyright 1997-, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
