Red Bricks Media Selected to Speak at Search Engine Strategies Conference and Expo

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Ed Kim and Craig Hordlow will advise viral marketing best practices and integration of search engine optimization and rich media.

Ed Kim and Craig Hordlow of Red Bricks Media were recently invited to speak at the Search Engine Strategies Conference and Expo in New York City March 17-20, 2008.

Ed Kim, CEO of Red Bricks Media, will present in a panel titled "Igniting Viral Campaigns," a session focused on helping marketers understand the newest buzz channels and how to apply these learnings towards their own marketing campaigns. In this session, Kim and other notable marketing experts will "unveil the secrets of Web 2.0 techniques and technologies that enable companies to stand out and be talked about." Kim has presented on similar topics for Search Engine Strategies Chicago, MarketingSherpa, Baptie Conference, and the Vodafone Summit.

"With the emergence of social media, brands can leverage viral marketing now more than ever as an extremely effective way to reach its audience with measurable results," comments Kim.

Red Bricks Media's Chief Search Strategist Craig Hordlow will present in a panel discussion on "Search Engine Friendly Design." This session will educate its audience on best practices for search engine friendly design. Hordlow will present a practical approach to the oft-encountered challenge of integrating flash design with SEO-friendly techniques.

"Marketers have pressured their developers to minimize flash content, but flash is a perfectly acceptable development application for both humans and search engines if the proper precautions are taken," he says.

Search Engine Strategies and Expo is the leading conference and expo series for the latest news and developments in optimization, search engine advertising, and search marketing issues. The New York City conference is a four-day series of workshops featuring presentations from industry leaders, as well as major search engines. The conference runs from March 17-20, with Kim and Hordlow's panels occurring on March 17th and March 18th, respectively.

About Red Bricks Media
Red Bricks Media is a performance marketing agency specializing in search engine marketing, interactive media planning, email marketing and emerging forms of media, including buzz and mobile marketing. We think of ourselves as valuable business partners whose undying dedication to client satisfaction and strict, performance-oriented principles create enduring client relationships. Red Bricks Media provides top-tier marketing services to organizations like Hearst Magazines, Blue Shield, Adobe Systems and Seagate. Headquartered in San Francisco, with offices in New York and Hong Kong, Red Bricks Media is one of the fastest-growing agencies in the West. Visit for more information.


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Lauren Quan
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