Alterian continues to solidify its role as the data analytics equivalent of having 'Intel Inside' for many marketing services providers and agencies
Chicago, IL (PRWEB) March 3, 2008
Alterian (LSE:ALN), the leading global enterprise marketing platform provider, today announced that it was named a "market leader" in the JupiterResearch E-mail Marketing Buyer's Guide, 2008: E-mail Service Provider (ESP) Evaluation. Amidst several point solutions, Alterian is one of only a few vendors in the leader segment that has its ESP solution fully integrated into a campaign management and analytics platform for both online and offline channels.
Alterian was among a handful of providers to attain market leader status for the enterprise class segment of the industry round-up. Possible entrants to the Constellation were screened based on roughly 340 data points spanning 20 categories, including partnerships, integration capabilities, product architecture and metrics. Seventeen companies qualified to be included in the enterprise class category of the survey, of which only seven were designated market leaders.
Alterian was specifically commended for its strength in analytics and contact optimization capabilities. These capabilities allow marketers to determine which campaigns are most suitable for which prospects, enhancing the profitability of each prospect. Alterian's ESP offering, Dynamic Messenger, empowers marketers to fully leverage the marketing database as a single source of customer insight with analytics, reporting and email marketing execution capabilities, while providing a centralized platform for capturing and reporting on campaign and activity data.
"Alterian continues to solidify its role as the data analytics equivalent of having 'Intel Inside' for many marketing services providers and agencies," wrote David Daniels, Vice President and Research Director, JupiterResearch and the chief author, in the report. "Alterian is highly suitable and valuable for those marketers seeking a single database and analytics platform to run cross channel marketing programs."
"We're pleased that Dynamic Messenger, an important component of the Alterian Marketing Services Platform, has been rated by JupiterResearch as being amongst the strongest products in the Enterprise email category" said David Eldridge, Chief Executive Officer, Alterian. "The integration and continuing investment in Dynamic Messenger is a key element of the Alterian platform's ability to bring together online and offline data into a single marketing database, allowing marketers to interrogate and analyze data from their desktop and drive campaigns. This is a significant step forward, compared with diverse point solutions for each channel, and drives better marketing results. Alterian is delighted to have built a platform which delivers this critical next step in marketing to addressable channels."
Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of over 70 leading marketing services providers, agencies and systems integrators. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain actionable insight and use this to execute an integrated marketing strategy across online and offline channels.
Over 70 global partners including Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own value-added services to market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, empowering them to drive competitive advantage through improved marketing performance and customer satisfaction. For more information about Alterian, our Partner Network or the Alterian Marketing Services Platform please visit, http://www.alterian.com.