Naim Audio Chosen By Bentley For Exclusive Global Partnership

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A luxury brand marriage made in heaven, premium audio company Naim Audio has been selected by iconic Bentley Motors to provide an in-car sound system of unparalleled quality in an exclusive global partnership.

A luxury brand marriage made in heaven, premium audio company Naim Audio has been selected by iconic Bentley Motors to provide an in-car sound system of unparalleled quality in an exclusive global partnership.

Branded 'Naim for Bentley', the system is expected to redefine in-car audio quality and be lauded as the pinnacle of the industry. This prestigious union of these two pre-eminent luxury marques will see all future Bentley models equipped with the Naim car audio system.

The pairing of Salisbury-based Naim Audio with Bentley Motors is an ideal brand partnership for both marques. Each manufacturer has built a proud British heritage of understated excellence with a reputation for offering their customers the very best products in their respective industries.

Naim Audio and Bentley have spent the past 18 months researching, developing and creating the new system, ensuring it delivers true Naim high-fidelity sound. The brief was to deliver the equal of the world's finest home hi-fi within a car and hence create the world's best in-car sound system. The result is an 'as-live' in-car audio experience which remains true to both Naim's and Bentley's complementary philosophies of no compromise in the search of excellence and quality.

Naim Audio Managing Director Paul Stephenson said: "At least 30 years of experience in manufacturing exclusive, high-end, high fidelity in car stereos has earned Naim Audio an unparalleled, world class reputation for excellent sound reproduction, reliability and build quality.

"This exclusive relationship with Bentley has tested all of Naim's technical engineering skills to reproduce a distinct live concert-like experience in the challenging environment of a car.

"Every electrical component used within the in car entertainment system is specified by Naim to meet the highest engineering tolerances - at speeds of up to 200 miles an hour."

Bentley Motors Chairman and Chief Executive Dr Franz-Josef Paefgen said: "Our customers expect the ultimate in every experience when they commission a Bentley.

"The 'Naim for Bentley' sound system delivers the world's ultimate in-car audio experience - allowing for an 'as-live' audio entertainment that is as pure as the Bentley driving experience itself."

The Naim for Bentley partnership will be announced on Bentley's stand at the forthcoming Geneva Motor Show, March 4th 2008. Naim Audio's top of the range 500 Series domestic Hi-Fi system will be demonstrated in a special sound room to highlight the quality and performance of the brand. For downloadable pictures and images go to the Naim website.

Paul Stephenson said: "The partnership with Bentley will provide Naim with a global branding opportunity. Reaching new audiences with the aim of building better brand awareness and in turn stimulating more interest in the Naim product portfolio are key benefits for Naim Audio in partnering with Bentley Motors. In terms of brand value, this opportunity is priceless to us. We are obviously extremely excited at the opportunity to take our premium products to new audiences and offer them best in class in high fidelity."

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  •     'Naim for Bentley' set to achieve world's best in-car audio experience
  •     Forging of two British luxury brands provides Bentley customers with unparalleled sound quality matching Naim's pinnacle home hi-fi systems.
  •     World's most powerful in-car production amplifier combined with state-of-the-art speaker system.
  •     First commercial use of next generation Digital Signal processing offering unrivalled 'as-live' audio experience.
  •     First partnership of its kind for Bentley and Naim.
  •     In development for introduction in all models by the end of the year.

Naim is passionate about music. This is as true today as it was during the company's formation in Salisbury, Wiltshire, at least 30 years ago. Naim even has its own recording label.

Above all, it is the enjoyment of music that has driven Naim to design and manufacture the finest range of audio equipment available.

The highest engineering principles ensure that all Naim products meet and exceed the measurable parameters essential for the state-of-the-art performance and reliability for which Naim is renowned.

Naim quality requires an attention to detail verging on the obsessive. Every aspect of the design has been considered for its impact on sound quality.

Manufacturing is equally specialised: there are no production lines. Products are made by highly trained operators who understand all the techniques that make truly great products stand out from those that are merely good.

Naim's toughest critics are its customers - music lovers and numerous musicians who regard Naim's products as having no equals in their respective classes.


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Ann Golding
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