Baby Clothing is Now Available at Baby Supermall

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Baby Supermall announced the addition of a full line of baby clothing to its website. Having become the most highly regarded online provider of crib bedding and nursery décor accessories, Baby Supermall has brought similar shopping aids and product selection to the baby clothing shopper.

We must do this in steps to assure that our consumers receive the very best in customer service, as they have become accustomed to from Baby Supermall.

Baby Supermall announced the introduction of a broad selection of baby clothing on its website. Baby Supermall had previously distinguished itself through the development of sophisticated search tools and unparalleled access to detailed images for the crib bedding collections they sell. Extending these same principles to baby clothing, consumers are provided with simple and effective tools for sifting through over 2,000 items of baby clothing that have been specially selected for quality and value.

Baby Supermall has become the dominant online retailer of crib bedding through its unique combination of extensive product selection, fast delivery, and detailed product information. Its unique Crib Bedding Finder is used by thousands of shoppers each day to sift through hundreds of collections to easily locate the one that is right for them. A similar Baby Clothing Finder has been developed to assist consumers in their search through over 2,000 items of clothing being offered by Baby Supermall.

Robert Meier, President of Baby Supermall, believes that busy new mothers will appreciate the value of this unique tool: "We found the same weaknesses in the online retailing environment for clothing as we found for crib bedding years ago - poor product selection presented in a user-unfriendly catalog format. As we did with crib bedding, we have developed sophisticated tools that take full advantage of the capabilities of web-based retailing in an effort to ease the shopping experience for our visitors. In this way we have been able to make available an enormous selection of product that is not overwhelming for the consumer."

Baby Supermall's initial clothing product line is limited to sizes up to 12 months. Plans call for expansion of sizes to up to 24 months before the end of 2008. Said Meier: "We must do this in steps to assure that our consumers receive the very best in customer service, as they have become accustomed to from Baby Supermall." Baby clothing product categories offered include: tops, bottoms, shoes, dresses, sleepwear, outerwear, hats, outfits, blankets, burp cloths, and gift sets.

Baby Supermall is an online retailer of baby products, focused primarily on baby bedding, nursery decor, and baby safety gates.

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ROBERT MEIER
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