Makes Shopping Serta Mattresses Easy: E-Commerce for Renovated Sleep Shop

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A new website, designed by graphic design firm Fountainhead in Motion, has been launched. The site makes shopping online from Serta's newly renovated Sleep Shop straightforward, providing access to the full line of Serta products, exclusive nationwide Serta product distribution, free delivery, and nearly four hundred national store fronts. The educated shopper can locate a local store or shop online, where all sleep shop items can be ordered.

News Image allows nearly four hundred nationwide store fronts to join forces to provide services for today's online shopper.

Design firm Fountainhead in Motion has launched the comprehensive, easy-to-navigate, e-commerce created for the newly renovated Sleep Shop division of the Serta Mattress Company. This multimedia site provides complete information about Serta mattresses, like the Serta Perfect Sleeper and other products, plus a store locator, online ordering, and other features that make shopping for Serta easy. Customers have access to the full range of Serta products and free online express delivery, whether they choose to order online or visit one of the nearly 400 nationwide store fronts that have networked to provide effective distribution.

Bruce Kelfstrom, Co-owner of the graphic design firm responsible for creating and launching, confirms that " allows nearly four hundred nationwide store fronts to join forces to provide services for today's online shopper."

In addition to features that enhance a visitor's shopping experience (not the least of which is the cameo appearance of the Serta sheep mascot) and ultimate satisfaction, the site serves as central hub and launching pad for future company growth.

" is an important part of the future growth for Serta and Serta International's Sleep Shop division," says Bruce Kelfstrom, pointing to the development boon e-commerce can be to any company whose quality products, like the Serta Perfect Sleeper, are respected and demanded by consumers, nationally and beyond.

He should know. Fountainhead in Motion's affiliation with over 1,000 national sites has allowed Kelfstrom and his co-designers to gain the expertise and scope needed to advance the optimal development of any quality business with exhaustive use of the e-commerce platform. Thus, the website offers growth potential as it expands beyond national borders while it continues to provide streamlined and comprehensive access to the bedding products in the Sleep Shop line, including Serta mattresses like the Vera Wang mattress by Serta, Perfect Sleeper, and the Serta adjustable bed.

For more information, please visit You may also contact csr @ for e-commerce development inquiries.

This website supports the newly renovated Sleep Shop division of the Serta Mattress Company. Its nationwide distribution and free express shipping provide any customer in America with a better night's sleep.

About Fountainhead in Motion designer Bruce D. Kelfstrom II:
Bruce began his career as a television graphic designer in 1983 at a TV station in Beaumont, TX. In 1987, he became the graphic design director for a Baton Rouge, LA local television station. After serving several years in this position he decided to create a partnership with Lee Burns and Ty Hingle to form Fountainhead In Motion, an internet-based design firm. Bruce brings twenty-five years of multimedia experience to every project. His innovative thinking and progressive strategies have made Fountainhead In Motion one of the region's pioneer companies.


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