American Community Introduces Coverage On Demand(TM), A Revolutionary Concept in Health Insurance; Unique Plan Allows Policyholders to Buy Additional Coverage Even After an Accident or Illness

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American Community Mutual Insurance Company, a leading provider of Individual and Group health insurance, announced today the introduction of Coverage On Demand(TM), a unique plan with four levels of health insurance benefits that allows each family member the ability to purchase additional coverage as needed, even after a medical event.

We know consumers are tired of paying for more coverage than they ever use

American Community Mutual Insurance Company , a leading provider of Individual and Group health insurance, announced today the introduction of Coverage On Demand(TM), a unique plan with four levels of health insurance benefits that allows each family member the ability to purchase additional coverage as needed, even after a medical event. The new product is available for individuals and families in Michigan, Missouri and Ohio, with an effective date of April 1, 2008.

Coverage On Demand is a PPO (preferred provider) health plan that gives budget-conscious consumers the choice to buy additional coverage when they need it. To increase coverage, the insured pays an activation fee for each additional level of coverage needed to cover any accidents or illnesses, even after they occur. The premium remains the same throughout the 12-month benefit period, regardless of the changes in coverage levels.

Four levels of benefits are available per individual and benefit period. At the beginning of each new Coverage On Demand benefit period, coverage returns to Level 1 for all family members. The following level(s) of coverage are available:
·Level 1: Benefits up to $5,000
·Level 2: Benefits up to $15,000
·Level 3: Benefits up to $30,000
·Level 4: Benefits up to $5 million lifetime maximum

“We know consumers are tired of paying for more coverage than they ever use,” said Neal Spero, Senior Vice President and Chief Marketing Officer. According to the 2005 Milliman Health Cost Guidelines, 92% of consumers don’t have more than $5,000 worth of medical claims in a year. “With Coverage On Demand, policyholders start out with basic coverage, with benefits up to $5,000 per benefit period. This keeps the monthly premium low. However, should they ever need additional coverage, they can increase their benefits at any time, without providing proof of good health.”

In addition, Coverage On Demand includes these quality benefits and valuable services:
·$250, $500 or $1,000 Individual deductible per benefit period
·Industry-leading accident benefit that waives the deductible
·Deductible waived for preventive care
·Prescription drug discounts and options
·Provider networks that include leading hospitals and doctors
·Optional maternity and dental coverage
·Unprecedented customer service
·$5 million medical lifetime maximum

“Coverage On Demand is a unique solution for individuals and families who need to tighten their monthly budgets,” said Spero. “American Community is committed to offering access to quality health insurance options to meet the needs of today’s customers.”

About American Community
With beginnings dating back to 1938, American Community Mutual Insurance Company is one of the oldest health insurance companies in the nation. Based in Livonia, Michigan, American Community is currently licensed in 41 states. The company markets individual and group health insurance products in nine states through an agency force of 12,000. For more information, visit http://www.american-community.com.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company
listed above.

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