BuildDirect Launches Building Products Blogs and Online Newsroom

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Innovative new online tools will provide building materials information, and engage the construction and do it yourself communities in direct discussions about flooring, siding, decking and more.

This really sets us apart from others in the industry and will ensure we continue to be innovators. We know that when you have a great product like our company does, the best thing you can do is give your customers the ability to talk about it.

BuildDirect, a leading manufacturer and wholesaler of building products has launched two innovative new online tools today as a resource for builders, contractors and homeowners.

The first is a series of blogs, which have been created by BuildDirect's department heads, allowing them to share their expertise about the building industry and directly communicate with site visitors that have questions about flooring, tile , decking, and other building materials.

The second is an online newsroom, which will feature the latest information about BuildDirect products, including high resolution downloadable images that can be used by media outlets and bloggers. The social media newsroom and blogs have also been designed to allow visitors to easily share information on Facebook, Digg , Del.icio.us and other social networks.

The expert blogs about building materials can be found at http://blog.builddirect.com, and the new social media newsroom is located at http://newsroom.builddirect.com.

"BuildDirect has always taken an innovative approach to the building products industry," said BuildDirect president and CEO Jeff Booth. "Very early on we understood the value of making all of our products available online, and we definitely understand the value of communicating differently with our customers. Last year we became one of the only companies in the building products industry that allows users to leave publicly accessible comments on our site. We really believe in the importance of having a direct conversation with our site visitors and these new tools give us even more ways of doing this," said Booth.

Booth added, "Now that we are going to have department heads sharing their points of view and expertise directly with our site visitors, we are taking steps toward building a long-term community with our customers. This could be anything from tips on installing laminate flooring, to news about the latest green building products. Our team will be talking about the products and the issues that are most important to them and addressing any questions and concerns that visitors respond with."

The blogs will have timely and relevant information about building materials, covering topics such as bamboo flooring, stone tile, laminate and decking. This will be accompanied by a new online newsroom, which has been built on a blogging platform to allow information to be easily updated.

"Our new newsroom uses some of the most effective elements of social media to ensure that we are able to share information quickly with media outlets that cover the building products industry. It will also allow both the media and customers to access video, subscribe to RSS feeds and share information about our latest product offerings," said Booth. "This really sets us apart from others in the industry and will ensure we continue to be innovators. We know that when you have a great product like our company does, the best thing you can do is give your customers the ability to talk about it."

About BuildDirect
BuildDirect is the world's leading online manufacturer/wholesaler of building materials. Since its start in 1999, the company has established a reputation for offering quality building supplies at the lowest pricing possible. BuildDirect currently operates in 60 countries on six continents. BuildDirect has developed the single most cost effective distribution channel in the building products industry for products such as flooring, roofing, decking, siding and countertops.

BuildDirect is based in Vancouver, Canada with distribution sites all over the United States, and is a member of the Canadian Green Building Council and the US Green Building Council.

BuildDirect: Costs Less. Same Quality. End of Story.

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David Brodie

Juan Herrera
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