Conference Draws B2B Industry Leaders to Discuss Price Optimization Success

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Zilliant customer conference reveals how to maximize results from pricing software.

As a new Zilliant customer, we found ProfitShare very informative

Zilliant, the leading provider of price optimization and management software for B2B companies, announced the completion of ProfitShare'08, Zilliant's inaugural conference dedicated to helping customers maximize the impact of their Zilliant Precision Pricing Suite deployment. Over 120 attendees from more than thirty B2B companies gathered in Austin on February 20-22, 2008 to discuss their experiences and results. In addition to sharing best practices, attendees learned about new Zilliant pricing software and science capabilities, and spent time networking with other thought leaders in the rapidly expanding Zilliant ecosystem.

"As a new Zilliant customer, we found ProfitShare very informative," said Clay Hale, Vice President, Finance, Siemens Energy and Automation, Inc. "We gained valuable insight on how to get the most out of our price optimization initiative. The quality of the content and the caliber of the attendees was first-class and validated our decision to go with Zilliant."

Thomas Davenport, noted author, consultant and Harvard Business Review contributor, presented the keynote address entitled "Competing on Analytics, not Price." "Analytical pricing, especially price optimization, is an incredibly powerful technology to improve financial performance," said Mr. Davenport. "Pricing is the key to profitability, and as Zilliant customers testified, a scientific approach to pricing is far superior to the simple and subjective methods that most B2B companies still rely on. I'm not sure why B2B price optimization is still an enterprise technology secret, but based on results early adopters have achieved, I expect it will be widely adopted over the next several years."

Over a half dozen sponsors presenting and exhibiting included Accenture, Microsoft, Predictix, Pricing Solutions, Click Commerce, Beacon Professional Services and the Professional Pricing Society. "The focus on becoming a high performance pricing organization is growing everyday. Zilliant's market momentum mirrors the growth in price optimization and administration initiatives we see broadly across our clients in distribution, manufacturing and retail," said Mike Craig, a Partner in Accenture's Global Pricing and Profit Optimization group.

"ProfitShare'08 was the largest gathering ever of B2B companies using price optimization and price management technology," said Greg Peters, Zilliant CEO. "The program tapped into the combined pricing knowledge and passion of our customers, partners and employees; a really extraordinary experience. The overwhelming positive response reflects our collective successes to date, and our determination to produce even greater financial and business benefits going forward."

About Zilliant
Zilliant is the leading provider of price optimization and price management applications for manufacturing, distribution, high-tech, and industrial service companies. Zilliant Precision Pricing Suite (ZPPS) uses existing transactional data to improve decisions across all facets of price analysis, setting and execution. ZPPS applications combine powerful price segmentation and optimization science with easy-to-use business applications to help companies achieve the best pricing possible on every deal, increasing profits by tens of millions of dollars. Headquartered in Austin, Texas, Zilliant is a privately held company. Investors include Austin Ventures, Cardinal Ventures, JP Morgan Partners, SMH Capital and Trellis Partners. For more information contact Zilliant at 877.893.1085 or visit

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