Obecalp, the First Standardized, Branded and Pharmaceutical Grade Placebo is Now Available for Sale at InventedByAMommy.com

Jennifer Buettner, inventor of Obecalp, the first standardized, branded and pharmaceutical grade placebo in the world announces that a natural cherry flavored chewable Obecalp tablet is now available for wholesale and retail sale at InventedByAMommy.com .

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Why, when drugs are not needed couldn't children (adults and seniors) be given a placebo by their medical authority figure instead?

Baltimore, MD (PRWEB) March 4, 2008

Jennifer Buettner, inventor of Obecalp, the first standardized, branded and pharmaceutical grade placebo in the world announces that a natural cherry flavored chewable Obecalp tablet is now available for wholesale and retail sale at InventedByAMommy.com.

"As a new mommy of 3 children under the age of 14 months, I was amazed to learn of the massive over prescribing and lack of efficacy in children's drugs http://tinyurl.com/2tzs8z ," stated Jennifer. "Children, adults and seniors shouldn't be given any type of drug when one is not needed. Until I invented Obecalp there weren't any options. Now, with Obecalp, the medical authority figure, whether it be a doctor, nurse, or mommy can decide if medicine is needed. If not, Obecalp might just be the answer."

Inventing Obecalp:
Jennifer Buettner's tale is the same story which millions of women before her have experienced. She enjoyed a successful job as a legal secretary, but Jen's career was joyfully interrupted by love, marriage, pregnancy and motherhood.

Suddenly Jen was "mommy" to 3 beautiful children (all under the age of 14 months). Jen's energies were now diverted to the love, nurturing and promise of the future to 3 precious babies.

One day, an off handed comment led her to the discovery of a lifetime. While discussing the over-prescribing and lack of efficacy of children's drugs, she asked, "Why, when drugs are not needed couldn't children (adults and seniors) be given a placebo by their medical authority figure instead?"

Jen was amazed to learn that even though there is definitive proof of the "placebo effect" and its wonderful benefits, no standardized, branded placebo tablets or liquid exists for sale anywhere in the world. Countless hours of searching the Internet proved this to be true. Pharmacists she consulted had no placebos for sale either.

She knew what she had to do. After untold hours of hard work and determination, she invented Obecalp as the first standardized, pharmaceutical grade placebo (produced as a dietary supplement under the FDA's cGMP quality standard) available for sale in retail stores and via the Internet.

The response has been spectacular. Obecalp is sold via the Internet and soon available in thousands of retail locations in the USA and around the world.

Invented By A Mommy:
As Jen spoke with focus groups about Obecalp, something interesting occurred. The mommies in the focus groups seemed to have had a great invention or creation in their past or in their mind. They just didn't know how to develop, brand and take it to market.

Jen adjusted her sails and started "InventedByAMommy.com" to be a safe, fun and effective place for mommies like her where they can be motivated to create and market their inventions and celebrate their new found success.

Jen's warm, dynamic and ebullient personality brings people close. Her heartwarming and compelling story is the tale of every woman who has ever wanted to continue their career into motherhood. Jen knows how to make a difference in her life and the lives of people she hasn't even met.

Obecalp For Wholesale and Retail Sale:
Obecalp will be available via the Internet at http://www.InventedByAMommy.com. Initially Obecalp will be sold as a chewable or swallowable cherry tablet (325mg). Other flavors of tablets including grape and organge will be available soon. Cherry, grape and organge Obecalp liquid will follow shortly. Obecalp will never contain artificial colors or flavors and will remain lactose free. Obecalp will be availabe for wholesale and retail sales and will be packaged in single, 12 and 24 unit packages.

About the Placebo Effect and cGMP:
Effectiveness of "the placebo effect" have been known for centuries. Only recently have major studies confirmed and actually tracked areas of the brain where the placebo effect occurs. (from Wikipedia) The Placebo effect is the term applied by medical science to the therapeutic and healing effects of inert medicines and/or ritualistic or faith healing practices. When referring to medicines, placebo is a preparation which is pharmacologically inert but which may have a therapeutic effect based solely on the power of suggestion. It may be administered in any of the ways in which pharmaceutical products are administered.

The placebo effect occurs when a patient takes an inert substance (sometimes called a "sugar pill") in conjunction with the suggestion from an authority figure or from acquired information that the pill will aid in healing and the patient's condition improves.
Obecalp is created using FDA approved current Good Manufacturing Practice (cGMP)

Jennifer stated, "We went all the way with Obecalp. It takes a lot more time, development, money and effort to make Obecalp, but it's worth it. Manufacturing Obecalp with the cGMP process assures our consumers that they are purchasing the finest pharmaceutical grade placebo."

(from Wikipedia) Good Manufacturing Practice or GMP (also referred to as 'cGMP' or 'current Good Manufacturing Practice') is a term that is recognized worldwide for the control and management of manufacturing and quality control testing of foods and pharmaceutical products. An extremely important part of GMP is documentation of every aspect of the process, activities, and operations involved with manufacture. If the documentation showing how the product was made and tested (which enables traceability and, in the event of future problems, recall from the market) is not correct and in order, then the product does not meet the required specification and is considered contaminated (adulterated in the US). Additionally, GMP requires that all manufacturing and testing equipment has been qualified as suitable for use, and that all operational methodologies and procedures (such as manufacturing, cleaning, and analytical testing) utilized in the drug manufacturing process have been validated (according to predetermined specifications), to demonstrate that they can perform their purported function(s).

More Information:
Jennifer Buettner is available for print, television and radio interviews about Obecalp and http://www.InventedByAMommy.com

Press inquiries contact:
Mr. Dennis Buettner
Director of Public Relations
Efficacy Brands LLC.
410-647-4836

Obecalp, InventedByAMommy.com are trademarks of Efficacy Brands LLC.
Efficacy Brands reminds you to "Motivate, Create and Celebrate".

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