Marketing Consultant Launches the One "Big" Idea Branding Workbook

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Many entrepreneurs or would be entrepreneurs struggle to come up with one big branding idea to differentiate their business. Some let the lack of a big idea stop them in their tracks and others spend years figuring out the market positioning and branding and give up before they achieve success. This new workbook provides step by step instructions on how to brand a small business.

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Many people dream of starting a business, but they get stuck. They ponder, think, analyze and talk, but when it comes to getting started...many small business hopefuls give up. Often, it's because they're waiting for that one "Big" idea.

Others have already started their business, but still don't know how to move forward and achieve better results. They have trouble differentiating their business from their competitors. The One "Big" Idea Branding Workbook debunks the myth that you only need one "Big" idea in order to succeed in business.

Nancy Fraser, President of Nota Bene Consulting, has spent the past 25 years working with small businesses all over North America. She provides results driven marketing and advertising to her clients, helping them reach the next level of success. With her new branding workbook, she's here to tell everyone that they can't wait for that one BIG idea.

So, if the one "Big" idea isn't the answer, what is? The solution is branding.

With The One "Big" Idea Branding Workbook, Nancy teaches others how to harness the power of market positioning and branding. What is branding? This question and many others are answered in this clear, easy-to-read guide. She outlines where to start, what a brand is, how to get creative and her successful 8 step branding process, which includes important exercises. A company doesn't have to be doing millions of dollars in business or have thousands of dollars to spend. When it comes to effective branding, size doesn't matter. Branding is essential.

By creating an enjoyable, positive, brand experience, small businesses will attract new customers. If these customers are happy with the experience of doing business, they will tell their friends. Before you know it, the customers are doing the marketing. Entrepreneurs reap the rewards of branding. The benefits include happy customers, more sales and more money. With a few creative branding tools, business takes off.

There is no guarantee that any business will be successful, the only guarantee is, if you don't start; you are never going to fulfill your entrepreneurial dream.

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NANCY FRASER
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