Inflexxion® Inc. Unveils New Corporate Identity

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Rebranded website reflects public health mission.

Inflexxion® Inc., a leader in online, interactive health solutions that enable positive behavioral change, announced today that it has completed a corporate rebrand. Guiding the strategic rebranding campaign, Inflexxion's creative team designed a new company logo and website, http://www.inflexxion.com, that closely aligns the visual identity with the corporate mission and vision.

"Focusing on critical public health issues through the use of innovative technologies underscores our dedication to being thought leaders and innovators. Our new corporate identity communicates our commitment to public health, science, and technology," remarks Simon Budman, Ph.D., President, founder, and CEO of Inflexxion.

Inflexxion's numerous award-winning products and services enjoy successful adoption and broad utilization by consumers, healthcare professionals, government, pharmaceutical industry partners, and educational institutions. The newly designed website focuses on the four areas in which Inflexxion specializes: risk management, student health, substance abuse, and consumer health. Enhanced website functionality allows users to view and download publications written by Inflexxion researchers, register for e-newsletters, and apply for open job positions.

For Inflexxion 2007-2008 was a year of significant corporate growth and re-positioning. The new Inflexxion identity including the website illustrates the tremendous growth, success, and transformation the company has experienced over the past several years. Moving forward, Inflexxion continues to explore creative approaches to promoting healthy behavior change through technology.

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Lara Romanowski
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