Audubon Nature Institute Selects IDS Menus for Digital Menu Board Installation

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IDS Menus™, a leading supplier of Digital menu boards, today announced the successful installation of its digital menu board system at the Audubon Zoo, located in New Orleans, Louisiana.

Scala, Inc., the leading provider of end-to-end digital signage software, today announced that Scala Certified Partner, IDS Menus™, a leading supplier of Digital menu boards, successfully installed its digital menu board system at the Audubon Zoo, located in New Orleans, Louisiana. Audubon Zoo is part of the Audubon Nature Institute, which is comprised of a family of museums and parks dedicated to nature. The Institute has existed since 1914. Its core mission is to provide a guest experience of outstanding quality, to exhibit the diversity of wildlife, and to preserve native Louisiana habitats. Eleven different facilities are run by the Institute including the Audubon Park and Audubon Zoo.

Four 46-inch LCD screens were installed on wall mounts in the food court area. Two of the screens are dedicated to promoting menu selections in the Zoofari Café, while the other two screens display animal videos and facts, educating visitors. Alternating with the animal videos are animated promotions of snack items, enticing visitors to purchase food items at the cafe.

Terry Kenney, Director of Graphics, explains why Audubon chose IDS Menus to complete their digital menu board system and why they upgraded from static menu boards to a digital menu board system. "Audubon Nature Institute has been extremely pleased with IDS Menus. We chose IDS when we wanted a top-of-the-line look for our new Zoofari Café. The decision to upgrade from a traditional menu system to a digital one was easy, due to the graphic flexibility and the ability to change menu items and prices instantly. The digital content IDS Menus created was first-class and their superior customer service ensured our digital menu board solution was produced in time for our grand opening. Audubon Nature Institute looks forward to using IDS digital signage in future projects."

Jeff Axel, Director of Digital Signage Sales at IDS, speaks further about Audubon's project. "IDS Menus was very excited to work with Audubon Nature Institute on their recent digital menu board project. The digital menu boards will help Audubon accomplish their goals to change menu items and pricing frequently, as well as factual animal information. It was a pleasure working with Audubon's team on their recent project. IDS looks forward to building a long-term relationship with Audubon Nature Institute."

About IDS Menus
IDS Menus, a division of International Display Systems, Inc., is a full-service manufacturer of high-quality menu displays (digital, indoor, and outdoor) for the food service and related industries. Headquartered in conjunction with its design facility in Holbrook, NY, IDS' mission is "to produce the highest quality marketing displays for the world's food service industry." Since its inception in 1995, IDS Menus has established a robust client base around the world. Some clients of IDS include Aramark Corp., Barnes and Noble, National Amusements Theatres, Starbucks Coffee Co., TCBY and many more. For more information about IDS Menus, call 800-542-9779 or visit http://www.idsmenus.com.

About Scala, Inc.
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at http://www.scala.com.

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