Friendly Furniture Website Showcases Next Step in Sofa-Bed Evolution

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Canadian-based Lofa Sales International would like to change the way people sit, sleep, and entertain with their revolutionary new design of the traditional pullout sofa-bed. Formed in 1993, the company has recently begun expanding its site and increased customer support by joining the Better Business Bureau. Made-to-order in one to two weeks, fast shipping throughout Canada and the U.S., and a friendly web interface have contributed to this business' growing online popularity.

Amidst a market that has seen an ongoing number of furniture design and manufacturing companies muscled out of business by an onslaught of Chinese-made goods, one U.S.-born entrepreneur is living out his pursuit of the American Dream across the Canadian border by creating revolutionary new sofa-beds that boast as much comfort and practicality as they do personality.

Mitch Wapen, owner of Lofa Sales International, has achieved success with his brand of sofa-bed that completely redefines the traditional concept of futons, sleeper sofas, and Hide-A-Beds the world over. His design combines a davenport base with a futon mattress, resulting in a practical and economical alternative to traditional sofa-beds. The LofaBed, as he calls it, looks a lot like a traditional upholstered piece of furniture, but instead incorporates an 8" buttoned futon mattress of standard dimensions, a storage compartment big enough to hold sheets, blankets and pillows, and an easy-to-use wall-hugging mechanism. All this coalesces to produce next-generation furniture that can be "knocked down" for easy carrying and placement in locations that no other furniture can even get to.

"I developed the LofaBed because I wanted a comfortable piece of furniture to offer my mother when she came from Philly to visit her grandchildren," explains Wapen. "Neither futons nor Hide-A-Beds were good enough. I wanted her to want to stay longer because she felt as comfortable in my home as she did in her own."

Upon completion of his first design, Wapen went about marketing it as he had in the past, through a network of retail furniture dealers, including Rockaway Bedding in the Washington D.C. to New York City corridor. The problem was the "landed" price, including freight, was simply too high for retailers to be competitive. So Wapen created a website, LofaSofa.com, that offered the LofaBed directly to the North American consumer over the Internet. What he found was a huge audience of customers who not only loved his invention because of its comfort and practicality, but also because they absolutely HATED the bar-in-your back, cumbersome, and skinny mattress mentality of the existing array of sofa sleepers.

LofaBeds are made-to-order in seven sizes, nine arm designs, and over forty upholstery-grade fabrics; granting each piece a unique appeal, tailored specifically to the individual taste of each and every customer. With thousands of possible combinations, and a turnaround time of only one to two weeks, customers are highly likely to find a design that suits them. And Wapen promises that no sale is made without his personal involvement; something he feels is an integral part of the vendor-customer relationship. Thus far, his greatest challenge has been trying to sell a product over the Internet that the buyer cannot see or sample before ordering. However, by keeping his website customer-friendly through music, video demonstrations, incredible testimonials, and mailed fabric swatches, Wapen has been successful in overcoming even that objection, and has grown his business steadily since its inception in 1993.

Having recently joined the Better Business Bureau's Online Reliability Program, and offering a product he touts as "the world's best sofa-bed," it's easy to see why countless customers have already fallen in love with Wapen's fresh outlook on customer service and quality craftsmanship. As Lofa Sales continues to "push the envelope" of customer service with upcoming website additions of a LofaPedia and a Design-Your-Own-LofaBed page, a likely prediction would be that Lofa Sales International is headed for a comfortable and lucrative future.

  •     For ten years Wapen owned, along with partners Michael Brown and Wayne Sullivan, Canada's largest futon furniture factory.

Contact: Mitch Wapen
Lofa Sales International
(877) 424-1431
http://www.lofasofa.com

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