San Francisco (PRWEB) March 5, 2008
After pioneering the boot camp exercise model in San Francisco in 2004, Bay Area Boot Camp has expanded its vision and service offerings and launched AlaVie Fitness.
"At AlaVie, our mission is to support people every step of the way on the journey to their best self," co-founder Heather Glenn, an elite fitness competitor and former gymnast, explained.
According to Glenn, fitness is just one part of a person's overall well-being, which is why she and AlaVie co-founder Mary Beth Gonzales decided to take a more comprehensive approach to helping people live better.
"The boot camp program is great for its fitness component, but as we've gotten to know our clients, we've realized that they need help with a lot of other aspects of wellness and balance," Glenn said.
AlaVie, which translates as "to life," will continue to offer Bay Area Boot Camp's premier 4- week total body training program under the PowerVie Boot Camp name.
"AlaVie is still committed to giving people the best boot camp workout around. At the same time, we're going to connect them to all the resources they need to live happier and healthier," Gonzales said.
According to Gonzales, an elite fitness competitor and former NCAA soccer and volleyball player, AlaVie will align clients with services to complement their fitness routines, including nutrition programs, body therapies, fitness education and event training.
"Our goal is to help people achieve short and long-term results," Gonzales said, "We want people to live with confidence and energy, to enjoy the process of bringing themselves into balance."
"We're still loud and tough and fun, but we also happen to believe that feeling your best is cause for celebration," Glenn added, "That's why we created AlaVie - we want people to thrive, to exceed their expectations for their health and well-being."
About AlaVie Fitness
Founded in 2004 as Bay Area Boot Camp, AlaVie Fitness seeks to create a fitness community in which people have access to all the tools they need to live in balance. AlaVie's holistic approach to fitness is designed to give people the energy and support to make intelligent decisions about their (and their families') health. Along with cutting edge boot camp training, AlaVie's growing network of wellness providers connects program participants with many of the best health and fitness resources in the community. From nutrition consulting and body therapy services to local races and sporting goods, AlaVie continues to expand its fitness community in an effort to help people sustain their commitment to their well-being.