Newsweek Magazine Picks Crossbow Group for New Subscriber Acquisition Test

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Leading general interest magazine Newsweek has chosen Crossbow Group to develop a new acquisition package. The award-winning weekly is looking to build its already impressive circulation base.

Leading general interest magazine Newsweek has chosen Crossbow Group to develop a new acquisition package. The award-winning weekly is looking to build its already impressive circulation base.

"We're honored, excited and a little intimidated to be working with the Newsweek direct market-ing team", said Jay Bower, Crossbow Group president. "Their editorial product and acquisition programs are top-notch so the bar is high, but we welcome the opportunity to put our significant publishing industry experience to work for them".

"We chose Crossbow Group because of their strong portfolio and extensive client list" said Ste-phanie Stern, Newsweek's director of publisher-sold subscriptions.

About Newsweek Magazine
Founded in 1933, Newsweek provides comprehensive coverage of national and international affairs, business, society, science and technology, and arts and entertainment. Headquartered in New York, Newsweek has 20 bureaus located in the U.S. and around the globe. In addition to its U.S. edition, Newsweek publishes three English-language editions overseas and is the only news magazine with eight weekly local-language editions--in Japanese, Korean, Spanish, Polish, Arabic Chinese, Russia and The Bulletin is published with Newsweek in Australia. Newsweek's worldwide circulation is more than 3.5 million and a total readership of more than 21 million. The magazine appears in more than 190 countries. Newsweek holds more National Magazine Awards, given by the American Society of Magazine Editors (ASME), than any other newsweekly. Newsweek is also on the World Wide Web at http://www.Newsweek.com.

About Crossbow Group
Crossbow Group, one of B-to-B Magazine's Agencies of the Year for the second straight year, is a full-service direct and interactive marketing and communications agency with expertise in developing high impact programs that drive measurable results - across the entire spectrum of communications media. With a solid grounding in the discipline of conventional and interactive direct response, Crossbow Group ensures that all communications work together as an inte-grated whole to achieve an ROI that meets or exceeds expectations. The firm's client list in-cludes CIGNA HealthCare, T.Rowe Price, Intuit, Yahoo!, The Motley Fool and other well-known brands. For more information about the company, go to http://www.crossbowgroup.com or contact Jay Bower at 203-222-2244.

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