Writers Guild of America Strike Is Over And New Records Have Been Set

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MAYO's clients earned a record number of media impressions, and it is not business as usual in Hollywood according to one of the entertainment PR agency clients, which earned a record 85 million media impressions during the WGA Strike.

MAYO Communications, an international award-winning full service public relations and marketing agency, based in Los Angeles has recorded a new record number of media inquiries and media impressions thanks to the Writers Guild of America (WGA) strike that put a lot of small vendors out of business in Southern California.

"Since the strike began, we garnered a record 85 million plus media impressions for Chief Economist Jack Kyser, Los Angeles County Economic Development (LAEDC)," said President Aida Mayo, MAYO Communications based in LA. "Jack was bombarded with calls from the BBC to CNN to Fox Business News and scores of business and entertainment media trades from Forbes to the Hollywood Reporter."

MAYO has been the media relations agency of record for LAEDC since 2001, and last year set a new record of 200 million media impressions, compared to 150 million impressions in 2006. "We were calling Jack Kyser at home and on the weekends for TV, radio and print interviews. I don't know how he was able to finish the 2008-09 LAEDC Economic Forecast, or anything else during the labor dispute," explained Mayo. "We found a lot of global media interest, because the Forecast came out the week for the Oscars, the first real awards show involving writers."

Chief Economist Kyser summed up the Forecast this way, "It's obvious that the 2008-2009 periods will be difficult for both California and Southern California. Whether or not these years get tagged with the 'recession' label, in some metro areas it will feel like one. Some businesses, consumers and government will experience pain. For the latter, the pain may well stretch into 2010."

Facing mounting pressure to begin contract talks as soon as possible, the Screen Actors Guild (SAG) has set up camp and announced it won't start formal negotiations with the AMPTP - Alliance of Motion Picture and Television Producers (AMPTP) until April at the earliest.

Kyser, whose Forecast is has been rated #1 by the Wall Street Journal, talked about WGA, SAG and the DGA in the 2007 Economic Forecast. He predicted it would be long and pretty brutal if it went longer than the 1988 strike, which cost around $500 million. Kyser estimated this recent 90 day ordeal cost more than four times that figure at $2.5 million. This year he ended the forecast with, "Life is never dull in Southern California."

For more on the Forecast visit:
http://www.mayocommunications.com/2008-LAEDC/Forecast-2008-02.pdf

About MAYO

MAYO Communications (http://www.MayoCommunications.com) is a full service marketing communications and PR firm with offices in Los Angeles, San Diego, New York and Bern, Switzerland serving celebrity, corporate and nonprofit clients. MAYO offers media training, coaching and website designing and Internet marketing. It's business resources for startups and entertainment launches for TV, movie and music can not be matched. MAYO has a media database of 750,000 to 1.5 editorial contacts of writers, reporters and freelance media in its internal agency alone with a global reach in in Europe in four different languages. MAYO is a 100 percent Spanish and Woman owned business registered with Los Angeles County. Estimates are free.

The MAYO niche: "We don't guarantee media, we just get it!"

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George McQuade, New Bus/New Media

Nicole Bern & Aida Mayo
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