Crossbow Group Introduces "All-in-One", Fixed Price Prospecting and Upgrade Campaigns

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Crossbow Group has announced a new service offering targeted at technology companies seeking to quickly and efficiently launch or upgrade a new product or service. Called "Archer" campaigns, these full service, multi-channel campaigns significantly ease technology companies' administrative burden and marketing cost while increasing speed-to-market.

Crossbow Group has announced a new service offering targeted at technology companies seeking to quickly and efficiently launch or upgrade a new product or service. Called "Archer" campaigns, these full service, multi-channel campaigns significantly ease technology companies' administrative burden and marketing cost while increasing speed-to-market.

Developed based on market surveys and client feedback Archer campaigns are the fastest, most efficient, most measurable way for resource-constrained technology companies to get new products and versions in front of prospects and customers.

Archer "A"
Components:

  • 3-5 page strategic and creative brief
  • 3-5 design concepts to choose from
  • Direct mail piece: multiple components; 30,000 pieces*
  • HTML and text email with a customized landing page
  • Full page print ad
  • Pay-per-click campaign with Google (50-100 keyword/phrase)**
  • Search engine optimized press release distributed through PRWeb.com

Archer "B"
Components:

  • 3-5 page strategic and creative brief
  • 2-3 design concepts to choose from
  • Direct mail piece: multiple components; 25,000 pieces*
  • HTML and text email with a customized landing page
  • Full page print ad
  • Pay-per-click campaign with Google (25-50 keyword/phrase)**

Archer "C"

  • 3-5 page strategic and creative brief
  • 1-2 design concepts to choose from
  • Direct mail piece: multiple components; 20,000 pieces*
  • HTML and text email with a customized landing page
  • Pay-per-click campaign with Google (10-25 keyword/phrase)**

*Includes all creative, media, production, postage and distribution costs.
**After initial campaign set-up a 15% (of spend) fee will be assessed.

"Now, instead of finding, hiring, managing and paying multiple firms technology companies can get everything they need from one source," said Jay Bower, Crossbow president. "We're the first firm we're aware of to make provide this comprehensive an offering. And with experience with over 250 technology companies we've got the knowledge and resources technology companies need to deal with both lightning-fast changes in the marketplace and demanding investors."

About Crossbow Group
Crossbow Group, one of B-to-B Magazine's Agencies of the Year for the second straight year, is a full-service direct and interactive marketing and communications agency with expertise in developing high impact programs that drive measurable results - across the entire spectrum of communications media. With a solid grounding in the discipline of conventional and interactive direct response, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm's client list includes CIGNA HealthCare, T.Rowe Price, Intuit, Yahoo!, The Motley Fool and other well-known brands.

For more information about the company, go to http://www.crossbowgroup.com or contact Jay Bower at 203-222-2244 or via email at jbower@crossbowgroup.com.

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JAY BOWER
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