Tsunami Group Inc Selected As AOR For Michigan Instruments

Tsunami Group Inc, a leading public relations firm, announces that it is the Agency of Record for Michigan Instruments, Inc. (MII) - manufacturer and developer of specialized medical equipment related to the field of cardiopulmonary resuscitation and respiratory therapy. MII has designed and manufactured specialized medical equipment related to the fields of cardiovascular medicine, cardiopulmonary resuscitation, and respiratory therapy for over forty years.

New York, NY (PRWEB) March 6, 2008 -- Tsunami Group Inc, a leading public relations firm, announces that it is the Agency of Record for Michigan Instruments, Inc. (MII) - manufacturer and developer of specialized medical equipment related to the field of cardiopulmonary resuscitation and respiratory therapy. MII has designed and manufactured specialized medical equipment related to the fields of cardiovascular medicine, cardiopulmonary resuscitation, and respiratory therapy for over forty years. Most notable MII manufactures mechanical CPR devices used worldwide as well as a line of precision test lungs used for patient ventilator related teaching and testing.

The agency will launch the MII existing product line and introduce a new product line by leveraging its strong relationships with the consumer and medical media to establish and grow the brand both regionally and nationally. The signing further bolsters Tsunami Group's client base that also includes other science oriented companies, major entertainment personalities, fashion houses and venues.

"We are thrilled to be working with Michigan Instruments," said Tsunami Group's President CJ Robinson. "We are eager to help MII realize greater brand awareness by promoting the brand within both the medical and consumer marketplace. Through creative and effective PR campaigns, Michigan Instruments will be well on its way to becoming a better recognized product in the medical equipment industry and we're very excited to be a part of that," Robinson added.

Tsunami Group will oversee all of the company's public relations and brand building activities. Michigan Instruments currently offers Life-Stat an oxygen-powered device derived from former models that have been an adjunct to many ambulance and fire department for over forty years. The Life-Stat can be rapidly set up with virtually no loss of chest compressions when transitioning from manual to mechanical CPR. Once applied to the patient, hands-free CPR treatment is possible when the Life-Stat is used in conjunction with commonly available automatic rescue ventilators that provide AHA prescribed 8 to 10 asynchronous breaths per minute through an advanced airway. Thereafter, Life-Stat - ventilator combination can provide hands-free CPR enroute to the hospital in the emergency vehicle. Easy to operate, Life-Stat has the versatility to accommodate a wide range of patients from small adults to bariatric patients and it can be used repeatedly over many years without costly disposable adjunct equipment.

"While we were looking for an agency, we wanted a company that wasn't the traditional PR agency and Tsunami Group had the experience and creativity necessary to promote our products in this competitive marketplace," said Dr. Bruce Barkalow, CEO of Michigan Instruments, Inc. "They're a committed group capable of getting big-agency results while having the accessibility and drive of a smaller agency. Tsunami Group has proven to be a results-oriented public relations agency that clearly understands our business model and where we want to take our product lines."

About Tsunami Group Inc
Tsunami Group Inc represents luxury goods, venues and high profile clients in the areas of science, fashion, music, sports, film and entertainment. Tsunami Group Inc is exclusive in each realm of clients they represent and strive to elevate them to the next level and beyond. They use the formula of 'Jerry McGuire meets Donald Trump' to maintain a level of closeness and professionalism with their clients and meet their every expectation. Tsunami Group has been successful in exceeding their clients' needs by bringing fresh and innovative ideas to fruition. Tsunami Group combines public relations, marketing and branding to create complete exposure and awareness for their clientele.

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