A new kind of business is emerging--one that opens its doors to the world, co-innovates with everyone (especially customers), shares resources that were previously closely guarded, harnesses the power of mass collaboration, and behaves not as a multinational but as something new: a truly global firm.
Dallas, TX (PRWEB) March 5, 2008
NuIdeaExchange.com, a new, groundbreaking Web site is uniting companies, marketing and media professionals, and the public at large throughout the world by changing the game of traditional marketing. For the first time, there exists an advertising eco-system filled with a vault of creative ideas and talent, all available for buying and sharing, no matter where you are.
Today, marketers are being faced with significant challenges to reach consumers due to increased clutter in communications. But somewhere in the world is a unique combination of creative talents to solve their dilemma.
NuIdeaExchange.com has made simple access to mass collaboration a reality for everyone and is the epitome of what happens when businesses can tap top talent from around the world to work on their next big project.
In the book Wikinomics, authors Don Tapscott and Anthony Williams say, "A new kind of business is emerging--one that opens its doors to the world, co-innovates with everyone (especially customers), shares resources that were previously closely guarded, harnesses the power of mass collaboration, and behaves not as a multinational but as something new: a truly global firm."
NuIdeaExchange.com exemplifies just the kind of new business that Tapscott and Williams are touting. As the onslaught of crowd-sourcing, which consists of a task traditionally performed by an employee or contractor and outsourcing it to a larger group of people, is being emphasized today more than ever before, NuIdeaExchange.com has taken it a step further providing the world as the sounding board.
Though the environment may change, the end goal for marketers, advertising agencies and public relations professionals remains the same: to appeal to consumers and publics. NuIdeaExchange.com is tapping into the greatest resource of all by creating an actual online existence of a wealth of intellectual property.
Companies/advertisers can submit their request for proposals in specific categories and then review and choose from a volume of submissions.
Conversely, media, account planning and strategy, creative, production, or technology specialists can submit ideas to marketing firms and companies seeking help.
Creatives now have a place to go with the ideas that they spur as they are offered a unique chance to sell their original ideas simply by submitting them to the marketplace. What's more, the person or firm behind the idea will receive payment for their ingenious concepts.
"NuIdeaExchange.com is providing access to ideas as opposed to the ownership of ideas at a traditional agency," says Dave Evans, President. "Therefore businesses are afforded the opportunity to choose from a much more diverse selection of ideas then ever before and gauge public sentiment all at the same time."
NuIdeaExchange.com, launched March 4, 2008, is the groundbreaking source for the birth of ideas and the center of solutions for the interactive marketing community.
NuIdeaExchange.com provides a place for marketers to sell their ideas, offers a place for companies to buy great ideas, while giving the public access to share their opinions and ideas as well.
Danielle Gunnels or Jarrod Holland
Holland & Holland Public Relations
Danielle @ hhpr.biz
Jarrod @ hhpr.biz