Direct Response Concepts Promotes Rob Warren to Executive Team

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Direct Response Concepts, parent company of one of the fastest-growing license programs in the nation of (The City Rewards Program), today announced that Rob Warren has been promoted to the position of Vice President of Market Development, bringing more than 12 years of successful industry sales, marketing growth and expansion expertise to the company.

Direct Response Concepts, parent company of one of the fastest-growing license programs in the nation of (The City Rewards Program), today announced that Rob Warren has been promoted to the position of Vice President of Market Development, bringing more than 12 years of successful industry sales, marketing growth and expansion expertise to the company.

Warren has held senior sales executive positions with Fortune 500 Company Novartis Pharmaceuticals Corporation and previously as Director of eBusiness Operations with Brite Computers. Warren's previous entrepreneurial experience includes serving as Principle Owner/Director for NextLevel Lacrosse, where he has successful launched numerous youth camps, clinics and summer camps nationwide. He has also played a key role as Director of Marketing in the successful launch and execution of North Shore Athletic Prospects, a cutting edge athletic recruitment firm, representing a unique marketing liaison between high school student-athletes and collegiate coaches.

As Vice President of Market Development for Direct Response Concepts, Warren will report to President David Moore, and will be responsible for managing numerous phases of the company's operations, including licensee development, training, brand strategy, marketing, strategic business partnerships and public relations.

"My focus is on improving operational efficiency and effectiveness in order to strengthen our licensees' ability to exceed even their own expectations within their individual markets," Warren said. "DRC has achieved phenomenal growth over the past year and as we go forward, we will expand and enhance licensee support, develop emerging technology offerings and position the company to continue our strategic expansion."

"Rob's immediate impact has been extremely impressive in new market development, expansion and promotion," Moore said. "He is a welcome addition to our team and a great asset to our licensees. All of us at Direct Response Concepts are excited to be working with him as we continue to expand our national & global network, extend brand awareness and increase new market development."

About Direct Response Concepts:
In 2001, Direct Response Concepts started CharlotteRewards.com & CharlotteRestaurantGuide.com and developed a software system which delivers redeemable coupons in real time that users may print out for free. The Company also developed an industry proven sales process to sell Internet advertising to local business. The program is totally dynamic and allows advertisers to completely control their campaigns in real time. DRC has since launched their License Program that allows entrepreneurs or media outlets to use their system within their own city or even to remotely run a market. DRC is one of the fastest-growing license programs in the nation allowing entrepreneurs or community focused online media outlets to license their software exclusively to launch or complement their own internet marketing agency. The company provides exceptional training, support and marketing systems to its licensees, who in turn provide outstanding results for their advertisers.
http://www.CityRewardsProgram.com

To discuss licensing opportunities in your area please contact Rob Warren directly at (585) 314-1688 or via email rwarren @ directresponseconcepts.com.

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