Consumers are the new producers, new creative directors and new content creators
San Francisco, CA (PRWEB) March 5, 2008
ad:tech San Francisco, an interactive marketing and technology conference and exhibition, will be held April 15-17 at the Moscone Center in San Francisco. Attendees will learn how to become masters of two-way conversation in the expanding world of digital marketing.
ad:tech will explore game-changing opportunities such as online video, social networking, mobile advertising, widgets, digital out-of-home advertising and more. One session explores consumers who produce and control their own content using low-cost technology such as a cell phone camera or DVR, forcing advertisers to find new ways to speak to their customers. Failure to engage with these increasingly elusive customers means being left behind.
"Consumers are the new producers, new creative directors and new content creators," said Drew Ianni, Senior Global Analyst & Programming Chair. "Advertisers must figure out how they fit into the new content landscape."
Keynote speakers include top marketing experts Jeffrey Hayzlett, Chief Business Development Officer, VP of Eastman Kodak Company and George Kliavkoff, Chief Digital Officer of NBC Universal. Hayzlett will provide valuable insights that help marketing executives responsible for big brands make decisions on new media, and Kliavkoff will share his expertise from developing new business models and markets.
Today's consumer has found a new sense of power, expecting on-demand content and control over their media consumption. Advertisers are now forced to adapt to this change. "Consumers' greater control is giving advertisers both an opportunity and a responsibility to deliver the right message to the consumer while continuing to provide a greater depth of engagement," said Randall Rothenberg, President and Chief Executive Officer of the Interactive Advertising Bureau. "Digital media is unique in its ability to deliver the right message at the right time in an engaging format." Rothenberg will speak at the State of the Industry Keynote Roundtable on Wednesday, April 16 at 10 a.m.
Speakers participating in key conversations at ad:tech include executives from Coca Cola, Nestlé and Martha Stewart Living. One such discussion, "The Art of Conversation - Building Great Brands in the Digital Age," examines ways to create a dialogue now that the customer rules of engagement have changed.
"The interruption/disruption model, so long used for television advertising, is dying out. Marketers are realizing that to connect with consumers in any kind of meaningful way, they need to be in the content business -- producing messages that are so compelling, entertaining or informative that consumers will actually seek them out, and even share them with others," said Geoff Ramsey, Chief Executive Officer and Co-Founder of eMarketer. Ramsey will discuss the online video revolution during the Wednesday, April 16, 4 p.m. session titled "The Geoff Ramsey Experience."
Additional sessions include:
Urban Wallpaper: Digital Signage and the Rise of the Fourth Screen - The era of the "Fourth Screen" is poised to radically alter both advertiser and consumer perception of what digital media is and what purpose it serves in daily life. Discover how increasing prevalence of digital signage, embedded screens, projected interfaces and kiosks presents a range of new considerations and opportunities for both advertisers and consumers.
You Don't Know Jack! Teens Speak Out - Samantha Skey, EVP Strategic Marketing for Alloy Media + Marketing helps marketers decode teens' daily dose of media activity and preferences by talking to digitally savvy teens with candid opinions about what's hot and what's not on stage.
Making Widgets and Gadgets Work for You - Widgets and gadgets are presenting increasing opportunities for marketers, letting them expand their audience and reach with key influencers. Be sure to tune in to this discussion with major stakeholders representing the popular social platforms, featuring the research, analytics and solutions for building and deploying these mini-applications across the social media ecosystem.
ad:tech San Francisco will once again play host to the annual ad:tech Awards, honoring the 2008 winners in a ceremony at Mezzanine in San Francisco on the first night of the exposition, Tuesday, April 15. ad:tech will recognize more than 30 winners for their creative contributions and honor three marketing veterans with the Industry Achievement Award. For more information about the ceremony, visit: http://www.ad-tech.com/awards/Ceremony.asp.
More than 300 companies at ad:tech San Francisco will provide answers as they help attendees evaluate solutions and stay ahead of the curve. Exhibitors include DoubleClick, Interactive Media, Google, Infobright, LookSmart, Mobile Marketing Association, Motive Interactive, Nielsen Online, Omniture, SeeSaw Networks and ValueClick.
Diamond sponsor: AdShuffle. Platinum sponsors: Casale Media, Ybrant Digital. Gold sponsors: ADRevolution, kowa!bunga. Silver sponsors: AdECN, Advertising.com, BOSSdev, BridgeTrack, GenieKnows.com, Petsky Prunier, Right Media, Ripple, The Useful. Bronze sponsors: AdDrive, Clickbooth, Consumer Direct, EDP, Findology, Leapfrog Online. Premier media partners: Advertising Age, Fast Company, Forbes.com, iMedia Connection, Revenue. Media partners: AdRants, BtoB, blogher, Direct, Digital Moses Confidential, DMNews, eMarketer, MarketingSherpa, pairup, PersonalLife Media, PRWeb, SearchMarketing, SmartBrief, Target Marketing. Association partners: Mobile Marketing Association, Online Publishers Association, BIG, Word of Mouth Marketing Association.
Complete information about the ad:tech San Francisco conference and exposition can be found at: http://www.ad-tech.com/sf/
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.
About dmg world media:
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia, and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com
Media pass inquiries should be directed to: Warren Pickett, warren @ ad-tech.com, or call 970-419-8207.