New York, NY (PRWEB) March 6, 2008
When book and magazine publishing executives converge on New York City for the must-attend Publishing Executive Publishing Business Conference & Expo next week, Joe Pulizzi will be on hand to help them navigate the brave new world of custom content. Hot on the heels of the March 10th launch of Junta42 Match, a business-pairing site for marketers looking to find and hire custom publishing & media partners, Pulizzi will share his thoughts on creating effective custom content that cuts through marketing clutter in a session entitled, "Businesses Are Becoming Publishers: How Traditional Publishers Can Profit from This Trend."
During his session, Pulizzi will look at the wide range of businesses that are discovering the benefits of custom publishing--and creating custom content that includes new magazines, content-based Web sites, e-newsletters, virtual trade shows, social media communities and more--and consider what the implications are for traditional publishers. More importantly, he will offer those same traditional publishers insight into creating a strategy that will allow them to benefit from this trend.
"There is a sense that with all this great custom content out there, traditional media--in the form of books and magazines--are slowly being edged out of the picture," said Pulizzi. "But that's just not the case. In fact, consumers are starved for great content, and old-guard publishers simply need to understand that there is plenty of room for them in the new marketplace. No one is better equipped to create successful custom publishing divisions than traditional media--they just need to learn how."
To learn more about custom publishing and business-bookmarking site Junta42, visit http://www.junta42.com.
The Publishing Executive Publishing Business Conference & Expo will be at the Marriott Marquis in New York City from March 10 through March 12. For more information, visit http://www.publishingbusiness.com/aboutconference.php.
Junta42 is the leading media site dedicated to everything content marketing and custom publishing. As of its official January 2008 launch, Junta42 boasts an archive of over 1,000 of the best content marketing articles on the Web from approximately 250 marketing-focused media sites, blogs, and businesses. Presented as a social bookmarking vehicle, the site is dedicated to marketing professionals who want to attract customers through valuable and relevant content creation and distribution.