Book Release Announcement -- Selling the Fuzzy Widget: Secrets of Selling Professional Services

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"Selling the Fuzzy Widget: Secrets of Selling Professional Services" provides a plain language guide for consulting, legal, engineering, financial, staffing, information technology, and other service firms and departments to ensure that all employees understand key concepts of business development that drive revenue growth.

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You will leave the book with immediate steps for success and an inspiring reminder of the importance of your work. Buy this book and share it with your whole team - it will make a difference immediately!

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Fuzzy Widget Sales Solutions is pleased to announce the official release of Selling the Fuzzy Widget: Secrets of Selling Professional Service (La Dolce Vita Enterprises, 2007). The book is authored by company founder and President, Craig Cortello.

Craig condenses his 18-year career ascent from entry-level computer drafting to National Sales Manager of a successful environmental consulting firm into 50 effective principles in the new era of selling - secrets of relationship development, networking, consultative selling, visibility, and attitude that differentiate the sale of services or "fuzzy widgets" from other selling environments.

"You will leave the book with immediate steps for success and an inspiring reminder of the importance of your work. Buy this book and share it with your whole team - it will make a difference immediately!"
Michael Guillot, MEd, CFRE
Vice-President for Development, North Carolina Symphony

"Craig provides a roadmap to marketing your expertise and service. A must read for anyone wishing to enter any consulting or professional service field."
James D. Ray
Regional Director, Retirement Plan Advisors

"This book is a great tool for any salesperson looking to succeed in their industry."
Julio Melara
Entrepreneur, Publisher and Best Selling Author

Promotional copies of the book are available upon request. Requests for use of certain excerpts may be granted with author acknowledgement and reference of this work. Quantity discounts may be granted with bulk orders for certain education, business, and promotional uses.

For additional information visit our website, Fuzzy Widget Sales Solutions.

About Fuzzy Widget Sales Solutions:

Fuzzy Widget Sales Solutions is a sales consulting and training firm assisting professional service firms. Craig Cortello is a 19-year veteran of the engineering and consulting industries, primarily in business development and sales management roles. He is available for media events, conferences, and corporate meetings to discuss the content of the book and to share his personal experiences and humorous stories from his sales career.

Contact:

Craig M. Cortello, President
Fuzzy Widget Sales Solutions
504.304.7167

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Craig Cortello
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