This joint venture creates a perfect partnership between two successful and growing companies. The IWSR brings its 35 years of experience in providing first-class primary drinks brand data, whilst just-drinks bring its global online audience and marketing expertise. We are very excited to be developing innovative publishing partnerships such as this
Bromsgrove, UK (PRWEB) March 6, 2008
just-drinks, an online market research and industry information publisher that focuses on the global drinks industry and The IWSR, a supplier of volume data on wines and spirits, today announced a joint partnership to include the publication of over six research reports in 2008.
The partnership will see a portfolio of market research reports published using data collected by The IWSR and the online resources of just-drinks to make this research available to the global drinks industry.
Director of Research at just-drinks, Andrew Leighton, says "This joint venture creates a perfect partnership between two successful and growing companies. The IWSR brings its 35 years of experience in providing first-class primary drinks brand data, whilst just-drinks bring its global online audience and marketing expertise. We are very excited to be developing innovative publishing partnerships such as this".
The research titles will mainly cover alcoholic drinks sectors globally and will analyse the most dynamic markets. Planned titles for the new portfolio include sparkling wine, world whiskies, developing spirits markets and liqueurs. The reports will use exclusive and primary research containing detailed country and region sales volume forecast data, brand market share data, and interviews with many of the leading brand owners.
Alastair Smith, MD, IWSR also said: "This deal creates a powerful partnership between the two leading players in their respective fields and will extend The IWSR's exposure to a much wider audience. just-drinks is undoubtedly the leading daily news port of call for all in the global drinks industry. The IWSR through its extensive global research and IWSR Drinks Record magazine is the leading provider of global market intelligence for the global wines and spirits industry. This unmatched combination promises a one-stop shop for the industry's needs".
The joint portfolio will be available via the just-drinks research store (http://www.just-drinks.com/store), through The IWSR's sales team and syndicated to leading market research resellers including MarketResearch.com and Research and Markets.
In addition to the joint venture just-drinks will be exclusively selling existing research produced by The IWSR. This research will appear in just-drinks' online research store from March 2008 (http://www.just-drinks.com/iwsr).
Since 1999, just-drinks has established a reputation for delivering independent, authoritative and timely business information. Today, our commitment to ground-breaking editorial remains as strong as ever. We report and interpret the beverage industry's key events and trends as they unfold, publishing up to 20 major stories, articles and features each working day.
just-drinks is also a major publisher of market research, our range of reports encompasses more than 70 titles, presenting a one-stop shop for all your research requirements.
About The IWSR
The IWSR is the leading provider of volume & value data on the global wines and spirits industry providing both brand & category data for more than 130 countries each year. With over 35 years of experience, a team of experienced in-house researchers and a unique methodology, The IWSR is able to provide more detail for more brands across more countries than any other source. The IWSR's client base includes the leading wines & spirits companies as well as many leading companies in related fields.