While brand awareness plays a part at live events, ReachForce Capture can turn visits from events that typically fizzle into high octane, actionable leads.
Austin, TX (PRWEB) March 5, 2008
Today from the MarketingProfs B2B 2.0 virtual expo, ReachForce Inc., a worldwide provider of OnDemand software and data solutions for targeted lead generation, announced the availability of ReachForce Capture, a new data service offering enabling the monetization of contacts from events. Marketers participate in tradeshows and events for both brand awareness and lead generation. According to SiriusDecisions, only 10 percent of the leads collected at events are followed up on by sales. In the minds of the average sales team, trade shows and events don't typically deliver high quality leads. Businesses select targeted trade shows that have the right target companies on the show floor, but the people attending are not guaranteed to be the decision makers. With ReachForce Capture, companies can turn the contacts they gain from visits at tradeshows into targeted role-based decision making unit (contacts) databases.
"For decades, companies have spent thousands or even millions annually on trade shows but have not seen measurable ROI," said Suaad Sait, CEO of ReachForce. "While brand awareness plays a part at live events, ReachForce Capture can turn visits from events that typically fizzle into high octane, actionable leads."
With the introduction of ReachForce Capture, the company continues to show its commitment to increasing the effectiveness of lead generation. Events have long been used for branding but significant lead generation has been difficult. ReachForce Capture will revolutionize the tradeshow industry and substantially increase return on investments, enabling companies to drive more significant revenue from their events.
ReachForce's mission is to reduce the amount of waste in B2B marketing. Current marketing tactics, including direct mail, email, trade shows and search engine marketing, have conversion rates of 10 percent or less. ReachForce has already introduced ReachForce Discover and ReachForce Refresh to increase response rates for direct mail and email from the industry average of less than 3 percent, and now ReachForce Capture will enable marketers to convert more trade show contacts into actionable leads.
ReachForce Capture is available today. For more information, check out http://www.reachforce.com or contact ReachForce at (512) 327-9000, Ext. 7117.
ReachForce, Inc. is a worldwide provider of data and software solutions that enable B2B companies to target marketing and sales initiatives at the right person in the right company, every time. ReachForce's revolutionary approach increases lead generation effectiveness and accelerates sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM and marketing automation investments. For more information on ReachForce, please visit http://www.reachforce.com.