Award Winning Hollywood Actor Signs as Marketing Director

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Lamborghini give away, show girls, and great hospitality sets the tone for the affiliate summit west 08 in Las Vegas

" is totally sick," shouted Jason Boehle, an affiliate marketer from Austin, Texas who calls himself "Skrilla", as a Television crew taped him receiving the keys to a florescent green Lamborghini convertible. "Skrilla" happily recounts the contest that XY7 created a few months prior which included "Rock Star" treatment complete with Airfare, Luxury suites, Food, Private VIP Parties and a boat load of cash. All of this was just the backdrop for the Affiliate Summit West held this year at the Rio All Suites Hotel, in Las Vegas, February 24th, 2008

For the most part the line has been drawn in the sand between internet marketing firms and traditional advertising companies. combines full service advertising, direct response marketing, performance based marketing and media purchasing.

XY7 has just completed the build out of a new 4,500 sq ft office and production compound complete with a television production studio. The new additions include two time emmy award winning producer Jon D. Fondy who will serve as the teams creative director. "We are excited with the background and client base the Fondy brings to the team" said CEO, Kevin De Vincenzi.

The multi-disciplinary approach to an advertisers campaign now allow all of the creative artists to work cohesively as Rapid Response Marketing now has a full staff of Writers, Graphic Designers, Editors, Camera Operators, and on screen talent.

Off to a great start is the "Beta Test" national TV created by De Vincenzi and Fondy, "this is a great way for advertisers to taste a "rocking" TV campaign" with out breaking the bank" stated Kevin De Vincenzi, CEO of XY7. "The test limited to only 5 companies and began scripting in early March with a select group of advertisers as they attended a catered Q and A presentation at the new XY7 production facility in Las Vegas." stated Fondy, the creative force behind the test. The test includes 125 National cable spots over a two week period seen in over 15 thousand homes. The total price is $5,500 which included the production of the :30 second spot. As a full service agency look for the innovative programs to continue as prepares for AD TECH held in San Francisco, April 15, 2008 known for it's lavish rewards bestowed upon it's top internet marketeers, certainly did not leave much for the imagination this year. It all started with a "pimped out" Vegas style booth that featured show girls, prize wheels, and off the hook give aways that included remote control Mercedes benz', one hour Ferrari dream drives thru the streets of Las Vegas (at a hundred plus MPH) , show tickets and massages, provided by "Pat on the Back", up in the XY7 hospitality suite.

Affiliates and advertisers alike relaxed and created new fortunes with the staff and crew of Sunday night, the first night of the summit, as TV celebrity and new creative director for XY7, Jon Fondy signed copies of his new book entitled, "The 5 most important questions you must ask before writing any ad". The champagne flowed all week as super stars like Mystery from the Vh1 series "The Pick Up Artist" attended conferences and traded signed books with Fondy and partied with the XY7 crew.


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