Workshop to Offer Insurers Tactics for Filling Gaps in Revenue Opportunity and Operating Efficiency

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As Insurance pricing becomes softer, a workshop focused on using data to find and fill revenue gaps is being offered by MarketStance, the marketing statistics and analytical services firm specializing in support for the US insurance industry.

Finding Smart Opportunities in CAT-Prone Territories

As the property/casualty market becomes increasingly soft, finding and filling gaps in revenue opportunity and operating efficiency takes on new significance. A workshop focused on using data to implement performance bolstering techniques is being offered March 25-26, 2008 in Tempe, Arizona by MarketStance, the marketing statistics and analytical services firm specializing in support for the US insurance industry.

At the free workshop, MarketStance will share findings and tactics from various analytic work and insight from research. A session on "Finding Smart Opportunities in CAT-Prone Territories" will look at fire and earthquake zones and at practical methods for selecting the most attractive accounts to manage CAT exposure while preserving market opportunity. Another session outlines how an insurer's current position, combined with the evolving outlook for the economy, can signal whether that carrier will struggle with production headwinds, or enjoy a tailwind in the coming months.

The day-and-a-half session will also include an in-depth look at techniques and tools that produce answers to the more troublesome questions related to distribution management. The five-part series addresses ZIP code analysis and underwriting appetite, agency territory measurement, spotting gaps in a distribution network, prioritizing agency appointments and pulling together a distribution strategy and tactical action plan.

MarketStance will unveil its new Agency Database as part of this focused distribution management session. The MarketStance Agency Database includes a comprehensive record of agencies, information on their area of concentration (P/C, Life/Health, Financial Management), their ownership structure (captive, independent, bank-owned), estimates of total premium produced, number of producers and employees, and more.

The MarketStance workshop is open to those employed in insurance carriers, agencies, brokers and program administrators. For more information, go to, or call 888.777.2587.

About MarketStance:
MarketStance ( integrates economic and business demographics with insurance data to provide an up-to-date market information resource for firms operating in the insurance market. The company additionally provides highly skilled analytical consulting services that are enhanced by an in-depth understanding and experience in insurance.


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