IndexTools' Frankfurt Office Moves From Strength to Strength

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IndexTools' torrent of success in the German market continued this month with the addition of two enterprise level clients: TopTarif, a leading online pricing guide, and Hitflip/Hitmeister, an online marketplace for media goods. Both companies expect to optimize their use of the web thanks to the online marketing analytics platform provided by IndexTools.

But with the success we've had elsewhere in Europe, with the quality analytics our platform delivers and the unrivaled support our team provides, I'm not surprised to see our efforts to bring resources closer to the German market starting to pay off.

IndexTools' torrent of success in the German market continued this month with the addition of two enterprise level clients: TopTarif, a leading online pricing guide, and Hitflip/Hitmeister, an online marketplace for media goods. Both companies expect to optimize their use of the web thanks to the online marketing analytics platform provided by IndexTools.

"We have surpassed all projections in Germany," said Dennis R. Mortensen, COO of IndexTools. "From leading publishers and online media agencies to a premiere opto-digital player like Olympus, to top online consumer service platforms like Toptarif and Hitflip/Hitmeister, IndexTools Marketing Optimization Framework provides the solution to their analytics needs while our Frankfurt office is there to provide them with human -- as well as technical -- support."

Both TopTarif and Hitflip/Hitmeister are dedicated web-based companies with complex analytics needs; and both firms experienced the need to graduate from free analytics solutions.

TopTarif provides Internet users with a comprehensive overview of the best possible contracts available to them on the market, with categories ranging from energy (electricity and gas), telecommunication, finance and insurance.
Recognizing the importance of web analytics using a free tool Toptarif decided to move to a higher level in the field of online marketing optimization. Their need dictated an enterprise level solution that would support their advanced segmentation needs. Moreover, Toptarif had pressing need for funnel analysis as well in order to gain a clear picture of their visitors' behavior through the most important courses of actions. With IndexTools at hand, the fast growing price comparison site will be able to improve their online performance. Toptarif now also plans to diagnose what works best on their site through testing and systematic result analysis with IndexTools.

Hitflip/Hitmeister, meanwhile, is an online marketplace for media products founded in 2005 where Internet users generate 1 million site visits per month as they shop for CDs, DVDs and games. Hitflip/Hitmeister is now working with IndexTools to monitor usage patterns on its site, and such vital e-commerce indicators as conversion rates with the strategic objectives of boosting sales and enhancing visitor profiling and segmentation.
To do this, they will monitor such KPIs and metrics as sales conversion rate, revenue or traffic sources and channels, all controlled from a customized dashboard and presented in accessible custom reports generated by IndexTools. Hitflip/Hitmeister reported that its choice of IndexTools was further influenced by its ease of integration and the real-time data it provides, a tremendous benefit for managing online campaigns.

"It's great to have TopTarif and Hitflip/Hitmeister on board as clients," said Jens Maurer, Managing Director of IndexTools' Frankfurt office. "But with the success we've had elsewhere in Europe, with the quality analytics our platform delivers and the unrivaled support our team provides, I'm not surprised to see our efforts to bring resources closer to the German market starting to pay off."

About TopTarif:
TopTarif has been guiding Internet users to optimal services contracts since it founding in June 2007.With its staff of 60 employees and proprietary call center, TopTarif has been enjoying remarkable growth and expects to be among the top three companies in its category on the German market.

About Hitflip/Hitmeister:
Hitflip/Hitmeister has been serving the German-speaking market for media products since 2005. It has enjoyed 300% growth over the past year and plans to add new categories to its product offering in the coming months.

About IndexTools
IndexTools offers a highly customizable and scalable analytics platform for companies' online marketing activity in each phase of the customer lifecycle. With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing. IndexTools' services have boosted the online performance of more than 3500 clients worldwide, including Tesco, Vodafone, PriceRunner, and John Deere.

In Germany among others the following companies improve their online performance with IndexTools: Immobilien Scout GmbH, ISA GmbH, Jamba, Schlütersche Verlagsgesellschaft, Pangora GmbH.

IndexTools serves its worldwide client base directly and through a network of more than 200 local partners in over 25 countries around the globe. IndexTools was founded in 2000, and operates from three offices:
IndexTools Americas - New York, US
IndexTools Germany, Austria & Switzerland - Frankfurt, Germany
IndexTools EMEA, Asia Pacific - Budapest, Hungary

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Andrea Simon
IndexTools
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