ASQ and MVS Announce Expanded Distribution of Best-Selling Books

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ASQ's Quality Press has announced that two of its best sellers, Competing for Customers and Winning with Value, and Strategic Six Sigma for Champions: Keys to Sustainable Competitive Advantage, both authored by the Principals of Market Value Solutions (MVS), have been reprinted for sale in India, Bangladesh, Bhutan, Pakistan, Nepal, Sri Lanka and the Maldives. The two titles are being made available through Pearson Education, Asia.

Bringing the Voice of the Customer into the organization to provide a direct and systematic impact on competitive strategy and process improvements is one of the most compelling challenges facing businesses today. Two best selling ASQ publications, authored by the Principals of Market Value Solutions, have effectively addressed that challenge in North America and have been reprinted for distribution in India, Bangladesh, Bhutan, Pakistan, Nepal, Sri Lanka, and the Maldives.

Competing for Customers and Winning with Value brings together two powerful concepts: customer value and competitive planning. The combination of these two tools provides an engine for generating breakthrough strategies for market dominance. Competing for Customers presents a competitive planning template that enables organizations to actually harness their value creation and value delivery systems to enhance their market performance. It details a planning system that focuses at the level where the organization makes money: selling products or services to buyers in specific markets or market segments. For many readers, this system will challenge the way they look at their competition, their markets, and their industries. Competition will never look the same.

Strategic Six Sigma for Champions takes advantage of recent advances in the measurement and management of customer value to provide a unique process for identifying and prioritizing Six Sigma projects. The approach outlined in the book promises to take Six Sigma to the next level -- a level where the power and discipline of Six Sigma is focused on increasing market share and market performance. Key to this process is the ability to link the Voice of the Customer directly to specific value streams and processes that are critical in the delivery of the organization's value proposition. This book has two objectives. The first is to provide the reader with an approach for using the voice of the customer to identify Six Sigma projects and to guide their conduct. The second objective is to show the reader how to obtain the correct voice of the customer -- customer value.

These two books are must reads for the professional who wants to stay on the cutting edge of business technology. Taken together they offer the innovative business an opportunity to rethink their business model and convert the organization into a high performance customer focused machine.

Market Value Solutions (MVS) is a company that specializes in the measurement and management of customer value. MVS has developed the Voice of the Market Toolkit for integrating Six Sigma and Lean into the competitive planning process directed by the voice of the market.

If you would like more information about these publications, or to schedule an interview with one of the authors, please call Reginald W. Goeke at 814-234-2486, or email Reg directly from the MVS contact page.

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REGINALD GOEKE
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