Door Number 3 to Cover Marketing Trends During 10-day International Conference

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Door Number 3, a full-service branding and advertising agency based in Austin, is covering, from a marketer's perspective, the annual SXSW Music, Film and Interactive conference through its blog, "Advertising Anarchy"

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Door Number 3, a full-service branding and advertising agency based in Austin, is covering, from a marketer's perspective, the annual SXSW Music, Film and Interactive conference through its blog, "Advertising Anarchy" http://www.dn3austin.com/sxsw. This year, the agency is adding numerous new features to more broadly inform and engage anyone who has an interest in the ever-evolving world of marketing as viewed ringside at one of the nation's largest conferences on music, interactive and film, http://www.sxsw.com, March 7-16.

The award-winning independent agency first blogged the Austin-based conference in 2007. "This year, we're adding video, audio, more photography, numerous daily updates, more interviews and more reporters on the ground," said Bryan Keplesky, blog editor and art director at Door Number 3. "With so much programming jammed into 10 days, SXSW can be overwhelming. Our aim is to present as much of the most compelling marketing and advertising news and people making news along with our own perspectives that will intrigue those who are involved or couldn't be there," he continued.

Content for "Advertising Anarchy," http://www.dn3austin.com/sxsw, will include:

  •     Commentary on panels
  •     Video footage
  •     Daily updates such as photos capturing street market activity, t-shirt-of-the-day, poster-of-the-day, quote-of-the-day and more
  •     Coverage of the Adobe Web Awards
  •     Interviews with panelists, keynote speakers, band members, filmmakers, attendees, festival organizers and more
  •     Commentary on anything from SXSW's use of mobile technology to after-party branding
  •     The Advertising Anarchy Awards - editors will crown achievements in categories such as Biggest Breakout, Smartest Guerilla Tactics, Best Trade Show Booth and Close-But-No-Cigar, among others.

Keplesky will again lead blog coverage. In addition to his role as art director at Door Number 3, Keplesky is also publisher and editor of Austin's Misprint Magazine. A team of writers, including Prentice Howe, Door Number 3's senior VP and creative director, and Mary Katherine Woltz, Door Number 3's media director, will be contributing to the blog daily.

"The web allows everyone - especially those of us in marketing - to build more immediate connections and break boundaries. As an independent advertising agency based in Austin, it's practically our duty to be involved with SXSW, cover the trends and share them in a format that reaches viewers worldwide and encourages dialogue," said M.P. Mueller, president and founder of Door Number 3.

The Door Number 3 reporting team will have its plate full during a conference that draws more than 15,000 participants from the worlds of music, film and interactive, plus an expected 20,000+ attendees over the course of 10 days. 2008 marks the 21st year for conference organizers. SXSW draws a broad range of international participants and operates offices in Ireland, Germany, Japan and Australia.

About Door Number 3
Door Number 3 is a full-service creative advertising, branding and media agency based in Austin, Texas. The award-winning agency represents regional and national clients including the Texas Rangers Baseball Club, W Austin Hotel & Residences, Hyatt Regency Hill Country Resort and Spa, and SCIREX Corporation. For more information, visit http://www.dn3austin.com.

About SXSW
Incepted in 1987, SXSW takes place in Austin, Texas, and encompasses three separate, yet overlapping, conference/festivals: the SXSW Music Conference (Mar. 12-16), the SXSW Interactive Festival (Mar 7-11) and the SXSW Film Conference and Festival (Mar. 7-15). For more information, visit http://www.sxsw.com.

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