Travel Public Relations Firm Receives Numerous Awards at HSMAI Gala - Lou Hammond & Associates Remains Top Travel PR Agency

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Lou Hammond & Associates, a leading travel public relations firm, won 16 awards at the HSMAI gala. The travel PR agency has been one of the nation’s top PR firms for the past 23 years.

Lou Hammond & Associates, one of the nation's top travel public relations firms for the past 23 years, recently won 16 awards at the Hospitality Sales & Marketing Association International’s (HSMAI) prestigious Adrian Awards. The travel PR agency has produced award-winning public relations and marketing communications programs for destinations, airlines, hotels/resorts, spas and cruise lines worldwide. In fact, Hammond proudly provides more travel public relations to luxury and premium travel clients than any other PR firm.

Lou Rena Hammond, the agency's founder and chief inspiration, is motivated by results and quality. An independent, high-spirited entrepreneur, her guiding principles are no-nonsense and straightforward.

Creative, value-driven campaigns, marked by strategic thinking and swift action, lead to bottom-line results for clients.

At Hammond, quality is a spirit, a style, a way of doing things.

It can be seen in the travel PR firm's Manhattan headquarters, a turn-of-the-century townhouse in midtown with a penthouse suite and roof garden that provides an elegant, cost-effective location for press events. Additional offices in Palm Beach and Charleston reflect this same brand image.

It can be seen in the Hammond team. The staff includes former journalists, as well as experts in branding, public affairs, broadcast and Web publicity, and promotions. Although the agency has grown from three to 45 employees, Lou Hammond remains personally involved.

The agency believes that innovative ideas for travel public relations draw targeted media coverage and generate business for the client. Marketing plans are developed for each client and adjusted on a regular basis to support client goals and strategies.

The Hammond approach is to assemble a collection of clients who are leaders in their fields. Exceptional clients foster powerful potential synergies. Clients often join forces on programs that benefit all.

Key media want to cover the best companies, products and facilities. They know the high-quality Hammond travel client roster and come to the agency for information. A testament to this relationship is that journalists comprise one of the two most important sources of new business for Hammond. The other is satisfied, long-term clients.

Clients come to Hammond for many reasons. They stay with the agency for award-winning results. Success is measured with meaningful, targeted placements that if purchased as advertising would cost three-to-five times the agency fee - without the value-added benefit of an objective, third-party endorsement, which offers greater credibility. Not surprisingly, Hammond has received more HSMAI awards for travel public relations over the last 10 years than any other travel PR firm, regardless of size.

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Cristiana Necea
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