Even beyond the obvious marketability, the fit made so much sense. The main objective (of both companies) is to help the average consumer with daily financial impediments and Lesko's powerful informational resources are a great addition to the referral portals we've designed to help our users.
San Diego, CA (PRWEB) March 7, 2008
Ad Authority, a leading innovator in direct to consumer internet marketing and lead generation, has signed an agreement with Information USA, Inc., the publisher and marketing company wholly owned and operated by Free Government Money wizard, Matthew Lesko. The newly formed relationship allows Ad Authority to utilize Lesko's exclusive publications of money saving secrets to promote related web properties designed as referral portals for assisting consumers with anything from credit card debt problems to reverse mortgage advice for seniors.
Websites that have already integrated Mr. Answers include eHomeSaver - assistance for consumers facing foreclosure, and Lesko Debt Secrets - help for individuals overwhelmed with credit card debt. Consumers who visit these websites can gain instant access to this valuable information with only a few points of personal data and completely free of charge. The data will be licensed to Information USA for the purposes of promoting memberships to Lesko's Government Money Club.
"Of course we're thrilled about the opportunity to partner with such a well established brand name," says Jason Kulpa, CEO of Ad Authority. "Even beyond the obvious marketability, the fit made so much sense. The main objective (of both companies) is to help the average consumer with daily financial impediments and Lesko's powerful informational resources are a great addition to the referral portals we've designed to help our users."
Within the next 90 days, Ad Authority expects to be responsible for close to 1000 Lesko eBook downloads per day across all online referral portals.
"We are excited about the access that Ad Authority provides us to the more and more Americans who are turning to online resources to get help facing problems with finances, debt, trying to find a better job, making ends meet, avoiding foreclosure, finding new careers, going back to school ..." says Matthew Lesko about the newly developed relationship. "I've been getting people's attention on how to locate those resources on TV, dressed up in a suit you either love or hate. I just can't scream loud enough that people are not using what is available. I'm glad that Ad Authority is making this vital information and valuable answers available online to spread the news that government help is real, it's available and it will change lives. That's a partnership to grow!"
About Ad Authority
Incorporated in 2003 by its current CEO and founder, Jason Kulpa, Ad Authority, Inc. (http://www.adauthority.com) is a data-centric, internet marketing company which has built a proprietary customer database with over 75 million records, 8 million of which have in excess of 20 targetable data points. Ad Authority, Inc. leverages their database in conjunction with their domain assets to generate leads and "risk-free marketing" for their clients in a growing list of vertical markets. Based in Southern California, Ad Authority, Inc. has approximately twenty-two full time employees.
About Information USA, Inc.
Matthew Lesko, Lesko.com, is a best-selling author, appears regularly on network television shows and travels the country appearing on virtually every newscast in the top 100 markets. His stage antics, as well as his sound consumer advice has made him a favorite guest on Larry King Live, Good Morning America, The Oprah Winfrey Show, Jay Leno, Letterman and The Today Show. His company, Information USA, Inc., publishes massive reference books like Free Money for Entrepreneurs and Free Money to Change Your Life as well as popular consumer books: Free Stuff for Seniors, Gobs and Gobs of Free Stuff, Free Health Care and Free Legal Help. Lesko's wardrobe is as much a part of his appeal as his frantic message -- colorful clothes, like his suit covered with neon question marks, his mismatched bright socks, wild bow ties and a seemingly inexhaustible collection of eyeglasses in every color of the rainbow. He even drives the only Lexus with yellow polka dots. Matthew loves his work.
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