Market Directions Publishes BMA Marketing Study

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Market Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA).

Market Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA). In doing so, the consultancy surveyed the B2B marketing community on numerous issues, including industry trends and future developments.

A theme that came out of the study is blending technology with an appreciation for the fundamentals of marketing and good business sense. The BMA study points to online marketing and ROI accountability as ongoing trends within the industry. Responding market leaders indicated that Web portals, webinars, blogs and other net-based media were the trade tools with the most impact today. Lead evaluation and other analysis tools, as well as Client Relationship Management (CRM) software programs, are other identified trends.

The call is for marketers to use this technology to move beyond tactical demand generation and align marketing activities with the customer buying cycle. Recent advances in software are helping make this happen. However, technology per se should not become the primary focus of the marketing industry. Maintaining an appreciation for the fundamental principles of marketing, and working toward the best interests of the customer, should remain top considerations.

About Market Directions
Market Directions is a Brand Performance consultancy that provides clear direction for brand growth through the voice of the customer. The company helps businesses through new brand acquisition, repositioning, brand extensions -- no matter where the brand is in its lifecycle. Market Directions can help define a solution that will translate into business results. For more information visit http://www.marketdirections.com.

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Lyssa Surface
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