Evergreen Direct Fights Global Warming With Carbon Offset Marketing

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Evergreen Direct, a 25-year-old nationally reknown marketing agency specializing in online and offline direct marketing, is extending its gardening/environmental expertise into the international world of carbon offsets to help fight global warming.

Evergreen Direct has been asked to provide marketing for Reforest Teak's (http://www.reforesteak.com) Costa Rican furniture product line, and for Reforest Teak's partner, Eco Trees™ (http://www.ecotrees.com) for their Conservation Carbon Offsets™.

Evergreen's work will involve all direct marketing channels--online and offline--and include recommendations for Reforest Teak's (RT), Eco Tree's (ET) and other partners' web sites, creation of collateral materials, 2-step direct marketing programs and public relations.

Being involved with marketing for "green" organizations is nothing new to Evergreen, nor to the Founder of Reforest Teak™ and Eco Trees™, Will Raap, (also the Founder and Chairman, Gardeners Supply, http://www.gardeners.com.) Evergreen's Bob Kesner and Steve Edwards have been involved in marketing environmentally friendly products since the early 1980s for such "green" companies as Garden Way, Troy-Bilt Rototillers, Compost Tumbler, Mantis, Snorkel Stove, Jackson & Perkins, Kemp, Harris Seeds, Green Mountain Coffee Roasters, Hale Indian River Groves, to name a few. Raap, in addition to being the Founder of Gardeners Supply, has been involved with such "green" organizations as Seventh Generation, National Gardening Association, Garden Way, The Intervale Center, Greening Paraiso (Costa Rica), and Pico Bonito (Honduras).

Kesner, Raap and Edwards know that trying to combat global warming is a large endeavor--and that everyone contributes to the problem on a daily basis. But they are aware of at least two ways that individuals and organizations can do something NOW (and, thus, reduce their carbon footprints): conserving (using less energy) and balancing the emissions they can't reduce. The latter is where carbon offsets (also called carbon credits) come into play, either for individuals or organizations.

As noted by Raap, "There are many ways to combat global warming: becoming more environmentally conscious, reducing your energy use, planting trees, and more." As Kesner and Edwards also noted, "…no one individual can save the planet, but each of us CAN do our small part daily to incrementally help the cause. Choosing products like Raap's Reforest Teak® (RT) furniture that sequester (store) carbon, rather than put it in the atmosphere, is a logical, practical, and achievable step."

It should be noted that all RT's teak comes from their efforts at reforestation plantations in Costa Rica where they've turned overgrazed, depleted, former pastureland (used to raise beef for fast-food hamburgers) into vital and productive teak forests. RT scientifically manages their plantations to maximize growth and thereby maximize our output of carbon-sequestering teak. The teak in every piece of Reforest Teak® furniture bears Forest Stewardship Council (FSC) Certification--a guarantee of RT's voluntary compliance to today's highest reforestation standards.

Certified ecological reforestation projects like RT consume excess carbon dioxide in the atmosphere and store it in healthy plants and soil, creating EcoTrees™ (ET) Conservation Carbon Offsets™. RT offers these ET offsets to individuals and businesses to "offset" their carbon footprints. 100% of the net income from their offsets goes back into RT reforestation projects. RT reforestation then generate more offsets that generate income which, in turn, funds more reforestation--and provides meaningful employment for many Costa Rican families, too.

As noted in U.S.A. Today, 2/21/08, "Carbon offsets today are largely bought by utilities and corporations such as PepsiCo that want to offset the carbon dioxide they produce from trucks and cars or generating electricity. If the federal government caps carbon emissions, certain industries would have to buy carbon allowances and offsets to continue to pollute, which would give them an incentive to cut emissions." Eco Trees™ and its partners will develop and market their Conservation Carbon Offsets to both the retail (consumer) and wholesale (corporate) marketplaces.

Founded in 1982, Evergreen Direct is an online and offline direct response marketing firm that specializes in 2-step marketing and advertising, e.g. generating qualified leads and converting them to sales. They have developed and executed award-winning lead generation, customer development, new product, continuous marketing campaigns, brand and web renovation, and complete creative materials for clients throughout the United States, Japan and Canada.

For more information about Evergreen Direct, or to receive one of their online marketing reports, go to http://www.evergreendirect.com.


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