Zutano Baby Clothing is Now Available at Baby Supermall

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Baby Supermall announced the addition of Zutano baby clothing to its website. Having become the most highly regarded online provider of crib bedding and nursery décor accessories, Baby Supermall has brought similar shopping aids and product selection to the Zutano baby clothing shopper.

We must do this in steps to assure that our consumers receive the very best in customer service, as they have become accustomed to from Baby Supermall.

Baby Supermall announced the introduction of a broad selection of Zutano baby clothing on its website. Baby Supermall had previously distinguished itself through the development of sophisticated search tools and unparalleled access to detailed images for the crib bedding collections they sell. Extending these same principles to baby clothing, consumers are provided with simple and effective tools for sifting through over 2,000 items of baby clothing that have been specially selected for quality and value. In the case of Zutano baby clothing, Baby Supermall has developed a unique capability that enables moms to create their own baby outfits or entire mix-and-match wardrobes.

Baby Supermall has become the dominant online retailer of crib bedding through its combination of extensive product selection, fast delivery, and detailed product information. Its unique Nursery Bedding Finder is used by thousands of shoppers each day to sift through hundreds of collections to easily locate the one that is right for them. For Zutano baby clothes, Baby Supermall committed months to the development of shopping aids that address the unique characteristics of this exciting line of mix-and-match clothing. Robert Meier, President of Baby Supermall, describes the concept: "Zutano offers dozens of garment styles in nearly one hundred colors and patterns. Its pattern and color coordination system enables shoppers to create literally hundreds of thousands of different outfits. We developed a unique Zutano Dressing Room that empowers shoppers to take full advantage of the options made available by Zutano."

Baby Supermall's initial Zutano clothing product line is limited to sizes up to 12 months. Plans call for expansion of sizes to up to 24 months before the end of 2008. Said Meier: "We must do this in steps to assure that our consumers receive the very best in customer service, as they have become accustomed to from Baby Supermall." In the sizes carried, Baby Supermall has the largest selection of Zutano garment styles and colors/patterns available anywhere in the world. In addition to every style and pattern of Zutano Baby Basics and Zutano Itzy Bitzy (Zutano's line of preemie and newborn clothing), Baby Supermall has an extensive selection of Zutano Cozies, Velures, and Accessories to complement the basic lines of Zutano merchandise.

Baby Supermall is an online retailer of baby products, focused primarily on baby bedding, nursery decor, and infant clothes.

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ROBERT MEIER
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