RiverWired Raises $1.5 Million Seed Funding

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Funds used to create original Web video series and associated blogs around environmental lifestyle content; Series includes celebrity news, lifestyle tips and green humor.

RiverWired, the content and social networking community for an eco-friendly audience, today announced that the Company has raised $1.5 million in a round of seed-stage funding. RiverWired produces eco-friendly lifestyle Web and video content for the RiverWired.com Web site as well as for third party video and community web sites.

Currently in public beta launch, RiverWired is the online hub for all things green. The first website to provide both informative content and a social networking platform for the growing market of consumers and advertisers interested in green, eco-and environmentally-friendly lifestyle topics, RiverWired's news, blogs and video content is available at http://www.riverwired.com as well as on popular websites including Crackle, Dailymotion, Veoh, Yahoo and YouTube.

RiverWired was founded by media and entertainment veteran Catherine Billon with the mission of connecting people, ideas and information for a more sustainable future. Billion's successful track record includes over 20 years of experience devising and launching new businesses at both new and established companies such as Time Warner, Discovery Channel, Columbia Tri-Star and National Geographic.

With the mission of assisting people to live a little greener while still having a lot of fun, the RiverWired editorial team aggregates content from some of the best writers, bloggers, photographers, videographers and filmmakers on the web. The Company has developed an efficient economic model for content production, enabling them to create low-cost web videos that are able to garner millions of views over RiverWired's network of video channels. The site's revenue is derived from advertising and sponsorships from companies specifically targeting green audiences, which include eco-friendly businesses and products as well as causes and charities.

"RiverWired is proud to provide a convenient place for people interested in living greener, healthier lives to rapidly find information, resources and community support that will help them to meet their goals," said Founder and CEO Catherine Billon. "By providing a one-stop-shop where audiences can easily find and share eco-friendly stories, information and entertainment, our goal is to grow this community even further and to serve as a catalyst for positive social and environmental change."

About RiverWired

RiverWired is the new eco-friendly content and community hub online, providing best-of-the-web, green-oriented information and entertainment for a growing community. At RiverWired, visitors will easily find the latest in green news and trends and simple, easy to use tools to blog, create a profile page, join or set up groups, and upload videos and photos. RiverWired uniquely provides advertisers and sponsors with a platform to engage with a highly desirable, targeted green audience. RiverWired is led by a team of internet and media veterans with proven track records in building Internet-based businesses. RiverWired, Inc. is a privately-held, privately-funded company headquartered in New York, New York. For more information, please visit http://www.riverwired.com.

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EPHRAIM COHEN
RiverWired
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