Royaltons™: The Real Power Behind the Success of Luxury Brands

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Diversity Affluence, LLC. (http://www.diversityaffluence.com), the nation's foremost marketing consultancy for innovative outreach to prominent ethnic consumers, proudly announces its work on behalf of luxury brands seeking to build authentic and lasting relationships with affluent ethnic consumers. This constituency, coined as Royaltons™ identifies a highly dynamic group of consumers with significant credibility, and is at the vanguard of a new movement involving communications, personal influence and business success.

Diversity Affluence, LLC. (http://www.diversityaffluence.com), the nation's foremost marketing consultancy for innovative outreach to prominent ethnic consumers, proudly announces its work on behalf of luxury brands seeking to build authentic and lasting relationships with affluent ethnic consumers. This constituency, coined as Royaltons™ identifies a highly dynamic group of consumers with significant credibility, and is at the vanguard of a new movement involving communications, personal influence and business success.

"Royaltons™ exercise more than $110 billion in purchasing power, and can easily propel or undermine a brand's acceptance within specific communities. It is insufficient - and largely inaccurate - to label these individuals as minorities since they have cross-cultural appeal among citizens of all backgrounds and spending habits. Royaltons™ are thus the 'royals' who generate consumer trends and reconfigure the marketplace," says Andrea Hoffman, President and CEO of Diversity Affluence, LLC. "Luxury brands have a special responsibility to develop customized forms of messaging that respect these facts, while also genuinely setting an example for other companies to emulate. While some luxury brands have made progress in this area, they are still leaving money on the table. Why settle for $500 in revenue from this consumer group, when you can generate $5 million."

Ending the Old Agency Mindset: Marketing that Works
Many luxury brands too often rely on dated marketing techniques that fail to make an impression with Royaltons™. "Complacency is the biggest culprit behind a company's inability to resonate among the vast group of Royaltons™ who can advance a brand's popularity. Rather than use the same celebrities as proxies for real marketing, or unveil a series of cliches as substitutes for sincere advertising, luxury brands need to educate themselves about the needs, interests and economic intelligence of Royaltons™. These principles demand greater inclusion of expert consultants who are available and eager to begin this process. Furthermore, this strategy is more affordable then traditional forms of marketing," states Hoffman.

About Diversity Affluence Inc.
Diversity Affluence™ is a marketing communications and business development consultancy that specializes in delivering consumer insights on Royaltons™. The firm uses traditional and unconventional approaches to advise marketers, the media, agencies, and entrepreneurs on how to reach Royaltons™ online and offline. These consultants help clients identify new revenue streams, implement profitable business initiatives, and create or improve customer loyalty programs, marketing strategies and tactics. Diversity Affluence™ is a certified, woman-owned business.

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