The Industry Measure's New Wide-Format Special Report Gauges The Market For Wide-Format Output In The Commercial Printing Markets

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One of the hottest topics in the graphic arts today is wide-format graphics. For years, printing industry trade show attendees have seen no shortage of vendors printing eyecatching posters and prints. But has this translated into the implementation of wide-format output by commercial print providers--and, therefore, wide-format printer sales? And what about print buyers and wide-format? This new report aims to provide a look at both sides of the equation. - The Industry Measure

The Industry Measure today released its special report, "Wide-Format Graphics: Supersizing the Market?" an update to a report last published in 2004. The report provides a look at the use and adoption of wide-format output devices and applications among companies in the graphic arts markets The Industry Measure regularly surveys--commercial printers and prepress shops, and graphic design and production firms. Topics include the perception of wide-format as a substantial business opportunity, the extent to which print providers and print buyers are involved in the production of wide-format graphics, the types of wide-format jobs that are output, popular substrates used, common finishing options applied to wide-format prints, and, in the case of print buyers, where wide-format graphics are output. The report also includes wide-format equipment planned investment data as well as The Industry Measure's investment projections for the next 12 months. We also provide our estimates of the current installed base of wide-format equipment in these markets. The report also includes an introductory primer on nearly all aspects of wide-format output, as well as drivers of and barriers to continued adoption and penetration of wide-format output equipment.

News Highlights...
-- In 2007/2007, The Industry Measure estimates that there are more than 12,000 wide-format printers installed in U.S. commercial print and prepress establishments;
-- in Fall 2007, 42% of all commercial print and prepress firms said they used their wide-format printer solely for proofing, while 31% used it solely for producing/selling wide-format output;

Industry Measure reports are available for online purchase at the Industry Measure eStore in PDF format (http://www.theindustrymeasure.com).

Researcher's Comments...
"Wide-format has been one of the most visible and exciting aspects of the graphic arts, and yet it has yet to achieve the levels of adoption in the commercial printing industry that many would have hoped. Why? And what challenges are faced by commercial shops looking to get involved in wide-format? The present report aims to find out, and concludes with a set of 'action items' for each graphic arts market segment."

According to the Report…
-- in Winter 2007/2008, nearly two-thirds (64%) of U.S. design and production firms said they have worked on wide-format output projects in the past 12 months;
-- more than one-third (35%) of U.S. design and production firms say their wide-format output projects are increasing;
-- 28% of U.S. design and production firms say their wide-format output projects are produced as part of a larger campaign that also involves an offset/digital printing component;
-- only 35% of U.S. design and production firms say that their wide-format graphics are output by their commercial print provider.

Availability...
The "Wide-Format Graphics: Supersizing the Market?" report is available for purchase by visiting the secure Industry Measure eStore online at http://www.theindustrymeasure.com or by phone at 866-873-6310. The price for the full 127-page report is $699. A $99 Executive Summary is also available for this report. Industry Measure eStore customers can download these reports in PDF Acrobat format immediately after purchase.

Editor's Note...
Additional information pertaining to each report is available for editorial purposes. Please make inquiries directly to Deborah Papineau (866-873-6310 or dpapin@aol.com).

About The Industry Measure...
The Industry Measure specializes in the assessment of trends and changes in graphic communications markets by providing timely and strategic information, hard-hitting market analysis and concise expert opinion. The reports have earned the reputation for containing the most reliable and timely industry intelligence in the graphic arts and graphic design marketplaces. The Industry Measure can be reached on the Web (http://www.theindustrymeasure.com), via email or toll-free by phone at 866-873-6310.

All brand names, trademarks, and registered trademarks are the property of their respective owners.
Press/Business Contacts…
Deborah Papineau
The Industry Measure
T: 866-873-6310

Sales Contact:
Vince Naselli
The Industry Measure
T: 866-873-6310

Editorial Contacts:
Richard Romano
E: rromano@richtextandgraphics.com
Heidi Tolliver Nigro

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