Ethoca Announces Appointment of Joseph J. Grano, Jr. to its Board of Directors

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Ethoca, the leader in collaborative fraud management, today announced the appointment of Joseph J. Grano, Jr., former chairman and CEO of UBS PaineWebber and former chairman of the U.S. Homeland Security Advisory Council to the company's board of directors.

As a member of Ethoca's board, I'm excited to help shape the direction of the company as it tackles the challenge of making e-commerce the safest and most trusted way to shop

Ethoca, the leader in collaborative fraud management, today announced the appointment of Joseph J. Grano, Jr., former chairman and CEO of UBS PaineWebber and former chairman of the U.S. Homeland Security Advisory Council to the company's board of directors.

"We are honored to have Joe Grano join our board. With his rich and varied leadership experience in the fields of security and financial services, Joe adds tremendous depth, business acumen and a wealth of insight into our target markets. As we enter a period of rapid global commercialization of our technology, we will benefit from Joe's expertise, network and immense credibility in both the public and private sectors," said Andre Edelbrock, Ethoca's President and CEO.

"As a member of Ethoca's board, I'm excited to help shape the direction of the company as it tackles the challenge of making e-commerce the safest and most trusted way to shop," stated Mr. Grano. "Consumers are flocking to the Internet in droves, but unfortunately, where consumers congregate is where fraudulent activities tend to follow. Ethoca's technology and collaborative approach stand out as cost-effective defenses for merchants, card processors and consumers against fraudulent activities and will assist the growth of e-commerce by making it a secure way to shop."    

Joseph J. Grano, Jr. is Chairman and CEO of Centurion Holdings LLC, an advisor to private and public companies. From 2001-2004, Mr. Grano was chairman of UBS Financial Services Inc. (formerly PaineWebber). While at PaineWebber, he chaired the Board of Governors of the National Association of Security Dealers (NASD). In 2002, Mr. Grano was appointed by President George W. Bush to serve as the chairman of the Homeland Security Advisory Council. He proudly served his country as a captain in the U.S. Special Forces (Green Berets). Mr. Grano is a member of the Council for the United States and Italy, a member of the City University of New York's Business Leadership Council and a member of the National Board of D.A.R.E.

About Ethoca Limited (http://www.ethoca.com)
Headquartered in Dublin, Ireland, with offices in Toronto, Canada, Ethoca is the leader in collaborative fraud management. Ethoca enables businesses operating in any customer-not-present environment (i.e., business by internet, phone, fax or mail) to make more informed decisions about their customer transactions by sharing transaction experience data in a way that is secure, automated, effective and ethical. Businesses submit transaction data to Ethoca and can use summary history and analysis based on the collaborative data of Ethoca's clients to gauge the fraud-risk associated with any given transaction.

Ethoca's community includes a number of leading and recognized companies and payment and fraud solution provider partners from around the world.

Ethoca's clients increase profits by finding the optimal balance between allowed transactions and fraud-risk levels, and fraud management costs. Ethoca's use of independent third-party business process and data integrity audits ensures that the privacy and security of data is maintained. For more information about Ethoca visit http://www.ethoca.com.

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Mark Bower
Ethoca
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Chris Iafolla
SHIFT Communications
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