Maximizing Members' Value, CAA North & East Ontario Launches Blog

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Keeping their members informed is a top priority at CAA North and East Ontario, and launching a blog (http://www.caaneo.on.ca/about/blog/) was the next logical step in the development of their services. Offering travel service, savings, automotive expertise, insurance and helping with advocacy issues, CAA has been serving Canadian motorists for the past 100 years.

It only made sense to the evolution of the site to add the blog and it means that we'll have a forum to foster better communication with our consumers. Hopefully, it will also be viewed as a source of information as well.

Keeping their members informed is a top priority at CAA North and East Ontario, and launching a blog (http://www.caaneo.ca/about/blog/) was the next logical step in the development of their services. Offering travel service, savings, automotive expertise, insurance and helping with advocacy issues, CAA has been serving Canadian motorists for the past 100 years. The addition of the blog will act as a supplement to their website and offer tips and advice to their members and web site visitors, as well as travel tools and educational information.

"We're a service-oriented organization," says Martin Campbell, Manager, Web Commerce. "It's important to us to be continually innovative and to complement our core services like roadside assistance and battery assists with new technology."

CAA is known for assisting people with their car mishaps, but they also offer their members a lot of different savings and travel ideas. The addition of the blog to the website means that while customers are browsing the membership options, savings and travel section, they'll have the opportunity to explore topics that are of interest in a more in-depth fashion.

"Our website is already a great resource for our clients," says Campbell. "It only made sense to the evolution of the site to add the blog and it means that we'll have a forum to foster better communication with our consumers. Hopefully, it will also be viewed as a source of information as well."

CAA has been around since 1903 and is a federation of nine auto clubs serving over five million members across Canada. CAA North and East Ontario is one such club attending to members ranging from Sudbury to Ottawa. Check out their website at http://caaneo.ca.

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Amy Nutt
CAANEO
905 426-9340 +230
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Colleen Morris
CAA NEO
905 426-9340 +230
Email >
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