Heading for a Recession? Damn the Torpedos - Let's Live a Luxury Life: The Time is Right For a New Luxury Lifestyle Magazine

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Repositioning of established National Magazine: From watches to luxury lifestyle hr: a leading national bi-monthly magazine is proud to announce the shift in gears. Formerly known as hr: watches, a watch magazine, the bimonthly national publication has now expanded on the theme of time. With the watch as a definitive expression of a lifestyle, the magazine is branching out into the luxurious lifestyle of those sporting high-end timepieces. What the cigar is to Cigar Aficionado, the watch is to hr: (http://www.hrluxury.com).

On http://www.hrluxury.com a new magazine is entering the luxury lifestyle arena and it goes by the name of hr: (pronounced by saying the names of the letters "h" and "r"). Formerly known as hr: watches, a watch magazine, the bimonthly national publication has now expanded on the theme of time. With the watch as a definitive expression of a lifestyle, the magazine is branching out into the luxurious lifestyle of those sporting high-end timepieces. What the cigar is to Cigar Aficionado, the watch is to hr:

In addition to watch content, the new format includes articles on aviation, real estate, travel/resorts, investing, supercars, fashion photo spreads and most notably personalities on the cover. Uniquely, hr: (Watches and Luxury Lifestyle) magazine offers luxury lifestyle reading served with a "twist of time."

"We've been publishing hr: for nine years as a watch magazine and felt it would be a natural progression to include other items of interest for those who admire fine timepieces. People express themselves through their watch choices; it expresses their status and lifestyle. Keeping this in mind we are very pleased to include additional content indicative of this lifestyle," states Hans Peter Jeschke, publisher of the magazine.

The publication is currently distributed in the U.S. through Time Warner and is also distributed in Europe during the annual international watch and jewelry exhibitions. It can be found in leading bookstores and newsstands such as Barnes & Noble. Affluent readers reaching for the Robb Report may take a moment to admire their wristwatch and as they do, decide to reach for hr: as well.

hr: (Watches and Luxury Lifestyle) magazine is published by hr GMT, Inc., a privately owned company established in 1998 in Florida's Tampa Bay area.

PR contact: Joe Vangieri, Editor, hr: (727) 443-4800
joev(at)hrgmt.com
http://www.hrluxury.com

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Hans Jeschke

Joe Vangieri
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