Faced With Static or Declining Conversion Rates, Online Marketers Ask 'Now What? ion interactive Has the Answer.

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ion interactive unveils its new "Now what?" campaign and thought-leadership blog to assist online marketers in formulating strategies and solutions for increasing conversion rates and multiplying ROI.

ion interactive, the post-click marketing company, recently unveiled its new "Now what?" campaign and thought-leadership blog. Designed to assist online marketers in formulating strategies and solutions for increasing conversion rates and multiplying ROI, "Now what?" succeeds ion's popular 2007 "No More Landing Pages" campaign.

Online marketing costs are continuing to escalate across email, paid search, and banner advertising, and clicks from these vehicles are static or declining. With a combined annual spend estimated at $42 billion per year, it's critical to ask "Now what?" in order to increase the overall return on marketing investment (ROMI) from these vehicles.

"For online marketers to succeed and profit, a proven, next-generation methodology for increasing conversion rates must be adopted," said Justin Talerico, CEO, ion interactive. "ion has the answer to the 'Now what?' challenge. ion's post-click solutions segment, qualify and convert search, email and online advertising traffic. Our combination of best practices and optimizing technology delivers conversion rates at more than four times the industry average."

Want the Answer? Get LiveBall
Liveball is ion interactive's post-click marketing technology platform. It's a "marketer's playground" that makes, hosts, tests and analyzes landing pages, microsites, and conversion paths. Combining specialized content management, testing, and analysis into a seamless, real-time platform, LiveBall increases conversion rates and makes online media spending more effective.

"Now, marketers can test and optimize landing experiences mid-campaign to better convert traffic and ensure the maximum return on their online marketing spend," said Talerico.

On average, ion interactive's LiveBall clients convert at more than 11% -- 4x the global average -- with individual client improvement at 2x to 10x above where they started.

"I have strong confidence in LiveBall," said Sally Lowery, Internet Marketing Manager, Bronto Software. "We were using landing pages, but they were so full of content and they were only converting at 2%. Now, we're averaging over 18% and some campaigns are up at 35-45%. We also have much better insight into our prospects and leads. That insight helped us make better keyword buys. We now net more leads from less than one-third the paid search spend. And they're more qualified."

Get Up to Speed: ion's New Post-Click Marketing Blog
ion interactive's popular "No More Landing Pages" blog, long a source of intelligent discourse around landing experience best practices, has been folded into a new blog dedicated to post-click marketing. The blog is an integral part of the "Now what?" campaign, and is a valuable resource for online marketers seeking to improve conversion rates and multiply ROI

To learn more about ion interactive's answer to "Now what?" visit booth #1016 at Search Engine Strategies New York (March 17th - 20th) or booth #6451 at ad:Tech San Francisco (April 15th - 17th).


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Susan Delz
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