TelcoBridges and Kingdom Telecom Drive Henan Mobile's Leadership in Personalized RingBack Tones (PRBT) with the Largest System in China

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TelcoBridges™ Further Establishes Its Leadership Position by Providing the Platform that Henan Mobile Needs to Scale its RingBack Tone System Beyond 4,000 E1s

TelcoBridges™ Inc., the preferred hardware and software supplier for telecom solution developers, today announced that solution provider Kingdom Telecom of Beijing is using TelcoBridges' telecom platform for Henan Mobile to support the largest Personalized RingBack Tone (PRBT) system, supporting more than 4,000 E1s in China.

Henan Mobile, a subsidiary of China Mobile, provides the "Color Ring" service to its customers, which replaces normal ring tones with a variety of personalized voice recordings, songs, or sound effects that are selected by the called party. PRBTs, which require a subscriber account, are one of the few mobile applications not constrained by network technologies or handset dependencies. As such, every mobile subscriber is a potential customer, so the underlying technology used to support Henan Mobile's PRBT system must be extremely scalable and cost-effective.

Henan Mobile is using TelcoBridges' highly-scalable telecom platform along with Kingdom Telecom's application software to address the increasing customer demand for Personalized RingBack Tone (PRBT) services.

"We've been working with Henan Mobile for almost three years, and over that time, we've increased the capacity of the system several times, in a live fashion, without disrupting service, or affecting Henan Mobile's revenue streams," said Zhang Guang Bin, Vice President, Kingdom Telecom. "Through the combination of TelcoBridges' enabling technologies and our software, we've been able to provide the largest operator in the world with 100% PRBT system capacity for all their subscribers in Henan province."    

Next to SMS, RingBack Tones is the second most profitable value added service that carriers offer to customers. Due to the seamless nature of Henan Mobile's expansion, this project is expected to provide a return on investment within just a few months.

"Deployments like Henan Mobile illustrate the superiority of our enabling technologies for PRBTs and other mobile applications that carriers need to build and deploy high margin services for their customers - and scale these systems when necessary to keep up with surging demand," said Gaetan Campeau, President of TelcoBridges. "In China alone, mobile services are expected to reach more than 740 million subscribers within the next two years. The inherent scalability of our architecture enables customers like China Mobile to add TelcoBridges hardware and software in a seamless fashion, when they need it to keep up with growing demand."

About TelcoBridges
TelcoBridges is clearly defining the future of communications technologies. By supplying the industry's best telecom platform, TelcoBridges is helping telecom solution developers of VoIP and TDM solutions realize their bright ideas. TelcoBridges' customers develop and deploy carrier-grade telecom solutions for some of the world's largest operators in more than 35 countries. For more information, please visit http://www.telcobridges.com

About Kingdom Telecom Network Technology
Kingdom Telecom Network Technology Co., Ltd. (Kingdom Telecom) develops, integrates and distributes applications and solutions for the Internet, Telecom and Broadcasting sectors. Experienced, with advanced R&D expertise and highly developed marketing skills, Kingdom Telecom positions itself as a leading solution provider in the network and technology industry offering complete solutions and superior customer service. It offers a large variety of solutions such as BOSS, data encryption, prepaid billing, CRM, hospital management systems as well as advanced video solutions. Kingdom Telecom values innovation, efficiency, integrity and synergy.

About Henan Mobile Communications Corporation (HMCC)
Henan Mobile Communications Corporation (Henan Mobile) is a wholly owned subsidiary of China Mobile Limited and has over 17 million subscribers. Henan Mobile's main product offerings include voice, data, VoIP, multimedia and Internet services, with brands such as "GoTone", "Shenzhouxing", "M-Zone" and "Color Ring". With a mission to become a first-class, global service provider, Henan Mobile values innovation, time to market, entrepreneurship and team work. Henan Mobile promotes information technology innovation to continuously fulfill multi-segmental and multi-dimensional customer needs.

Media Inquiries:
Todd Keefe
For Immediate Release PR (for TelcoBridges)
Tel: +1 617 262 1968 x 100

Product Inquiries:
Claudio Spera
TelcoBridges
Tel: +1 450 655 8993 x 129

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