Atlanta, GA (PRWEB) March 13, 2008
LBi Atlanta, an award-winning digital marketing agency, announces the appointment of Lisa Harper as Vice President, Client Partner. Harper is now responsible for developing client relationship and interactive business strategies.
As Vice President of Strategic Planning at LBi, Harper led strategic initiatives and thought leadership on all key client engagements. "We're excited to have Lisa in a Client Partner role. The interactive industry is rapidly evolving and our clients are looking to us for strategic leadership and guidance," says Joe Schab, LBi Atlanta CEO. "With deep and varied experience in world class traditional and interactive agencies, Lisa one of the best in the business in marketing strategy, usability and user research. She exemplifies our commitment to deliver world class interactive solutions to our clients."
Harper has more than 17 years experience helping organizations build strong brands through integrated communication initiatives. She has worked with BBDO, Gaylord Entertainment, DMB&B and Carlson Marketing Group on such brands as Delta Air Lines, The Grande Ole Opry, Cadillac, SAAB, Coca-Cola and The Home Depot. Harper joined LBi as an operating partner in 2005.
"I am delighted to be a catalyst for change," says Harper. "LBi's vision of creating leading edge strategies to derive measurable marketing results is in lock-step with my marketing and branding vision. More than ever, clients need an agency that is committed to helping them use digital technologies to build brands and relationships."
LBi is the leading international digital agency that develops solutions to brand, communicate, and sell. With 1400 professionals in 30 locations across the globe, LBi is honored to work with many of the largest brands in the world including Coca Cola, Procter & Gamble, The Home Depot, UPS, Eastman Kodak, L'Oreal, Simmons Bedding, and Pebble Beach Resorts. For more information on LBi's full suite of interactive services please visit http://www.lbiatlanta.com.