Cleure™, a U.S. Based Specialty Brand, Highlights its Proprietary Line of Safe Personal Care Products with an Updated Web Site

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Cleure™ is changing the face of the personal care and cosmetics industry in recent years by offering a full line of eco-friendly, hypo allergenic personal care products that include salicylate free toothpaste and dental care products.

Children and adults could be putting their health at risk by using toothpaste from large brands, since most are made in China as well as other foreign countries

In the wake of reports that nearly 90,000 tubes of toothpaste containing a poisonous substance were made available to the U.S. public between 2005 and 2007, Cleure™ founder Flora Stay, D.D.S. stresses the importance of buying dental care products with safety-tested ingredients.

"Children and adults could be putting their health at risk by using toothpaste from large brands, since most are made in China as well as other foreign countries," explains Stay. "Although this particular toothpaste had been banned, it was still being sold to unsuspecting consumers in the U.S."

The poisonous toothpaste, which was manufactured in China and allegedly sold to distributors by Vernon, California-based Vernon Sales, Inc. and Selective Imports, contained diethylene glycol, a chemical used in antifreeze as a solvent. Criminal charges have been filed against the presidents and vice presidents of both U.S. companies involved, but each denies intentional wrongdoing.

"Beyond this incident, it's important to remember that many large toothpaste and cosmetics brands use harmful ingredients like sodium lauryl sulfate that have never been screened by the FDA," says Stay. "That is why Cleure™ is so committed to thoroughly researching every ingredient used in its health and beauty lines, and manufacturing all of its high-quality personal care products here in the United States."

Cleure™ has changed the face of the personal care and cosmetics industry in recent years by offering a full line of eco-friendly, hypo allergenic personal care products that include salicylate free toothpaste and dental care products, as well as all natural supplements, skin care, cosmetics and hair care products. Each Cleure™ product is developed by Stay in collaboration with a team of scientists and industry experts to ensure it is formulated with the safest and highest quality ingredients available.

"In addition to the rigorous safety testing we perform, each new product Cleure™ develops must demonstrate superior performance and be effective at helping people achieve healthier lives," says Stay. "Staying true to that philosophy is how we've become the trusted source for families when it comes to safe personal care products."

To learn more about Cleure™ and the proprietary line of hypo allergenic personal care products Cleure™ offers, please visit http://www.cleure.com. Or, contact Cleure™ directly at 1.888.883.4276.

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