Blyk Founder Antti Öhrling and Director Michael Franzini to Keynote the Second Annual 2008 Ypulse National Mashup Conference; Event Targets Professionals Who Need to Reach Today's Totally Wired Youth

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Ypulse.com, the leading independent blog for teen media and marketing professionals, in partnership with conference producer Modern Media and anchor sponsor Fuse Marketing, today announced that Blyk founder Antti Öhrling and Emmy-award winning director Michael Franzini will keynote the second annual 2008 Ypulse National Mashup conference. This one-of-a kind event, featuring the latest technology and ideas for connecting with youth, will once again be held at the Hotel Nikko in San Francisco, CA, July 14 to 15, 2008.

Ypulse.com, the leading independent blog for teen media and marketing professionals, in partnership with conference producer Modern Media and anchor sponsor Fuse Marketing, today announced that Blyk founder Antti ¨rling and Emmy-award winning director Michael Franzini will keynote the second annual 2008 Ypulse National Mashup conference. This one-of-a kind event, featuring the latest technology and ideas for connecting with youth, will once again be held at the Hotel Nikko in San Francisco, CA, July 14 to 15, 2008.

"Ypulse Mashup events are about what's happening in the youth space right now," said Anastasia Goodstein, Ypulse founder and editor. "That's why we're having Antti Ohrling speak about Blyk's groundbreaking ad supported mobile platform and Michael Franzini present his photographic and video work, 100 Young Americans. Last year we had more than 350 attendees, and an incredible speaker line-up, and this year's event is shaping up to be even more powerful."

The 2008 Ypulse National Mashup conference will focus on harnessing social media and mobile technology in ways that are ethical, authentic and add value for youth. This event will be filled with interactive, thought-provoking discussions and presentations covering media and marketing topics related to: social networking, online video, podcasting, blogging, wireless, virtual worlds, instant messaging, video gaming and digital music. The Ypulse National Mashup conference attracts brand and non-profit marketers, representatives of non-profits and educators reaching youth, and the leaders of media and the technology platforms that interact with youth.

There will be four pre-conferences including an interactive workshop on teens and technology; a Ypulse Books & Publishing workshop which will focus on how technology is transforming books and magazines; a Casual Gaming workshop, which will focus on casual games for tweens and teens; and a Case Study Slam where select brands and organizations will present short consecutive case studies sharing what worked and what didn't with youth outreach efforts. Lunch during the main conference will feature the popular 'user-generated' sessions where attendees suggest topics and lead discussions, and the day also will include a 'Totally Wired Youth Super Star' panel, with a new crop of young technology entrepreneurs.

The anchor sponsor of the 2008 Ypulse National Mashup conference is Fuse, a leading youth marketing agency that connects brands with youth through sports, music, fashion and other relevant youth cultural interests. Fuse strives to help brands reach a mass audience while maintaining credibility with key influencers.

For any press inquiries and press registration, or to book interviews with Anastasia or any of our speakers, please contact Carolyn Carson, carolyn @ ypulse.com. Attendees can register for the 2008 Ypulse National Mashup event by visiting http://www.mashup.ypulse.com. For sponsorship information, please contact Phil Ardizzone at phil @ ypulse.com.

About Ypulse
Ypulse is an independent blog published by Anastasia Goodstein for youth media and marketing professionals. Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University where she earned an MSJ in 1999. Goodstein's first book about teens and technology, Totally Wired: What Teens And Tweens Are Really Doing Online, was published by St. Martin's Press last year.

About Modern Media
Modern Media builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. The company produces high-quality business conferences, providing programming, speaker recruitment, conference management and attendee acquisitions services. Its brand marketing services include positioning strategy, sales tool development and sponsorship sales.

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Diana Adkins
Ypulse
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