Society for New Communications Research Releases Best Practices for Blogger Relations Tip Sheet

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The Best Practices Committee of the Society for New Communications Research has released it's latest Tip Sheet, "Best Practices for Blogger Relations." The Tip Sheet will be made available to SNCR members free of charge. It is also available to non-members for a $25 donation. The Fellows of the Society for New Communications Research will share more best practices at SNCR's annual conference, New Communications Forum, which will be held April 22-25, 2008 in Sonoma County, CA.

The Society for New Communications Research (http://sncr.org), a global, nonprofit think tank focused on the latest developments in media and communications, today announced that the Society's Best Practices Committee has released it's latest Tip Sheet, "Best Practices for Blogger Relations."

As the media relations function expands to include citizen journalists and bloggers, many public relations professionals are seeking guidance and best practices for how to address this shift. Seven SNCR Fellows who are members of the Society's Best Practices committee contributed to the "Blogger Relations" tip sheet. Best Practices committee chair Mike Manuel of Voce Communications, Elisa Camahort of BlogHer, John Cass, Mark Hannah of Edelman, Meghan Hindman of Dorland, David Parmet of Marketing Begins at Home and Brian Solis of FutureWorks PR contributed their best advice. Some of their tips include:

  •     Do your research to understand the blogger and the his/her focus and interests.
  •     Forget about THE A-list and find YOUR A-list.
  •     Create relationships with the bloggers in your industry.
  •     Never send a blogger an unsolicited press release.
  •     Remember that you can't always expect bloggers to honor exclusives as traditional media might.
  •     Separate the external corporate blogging function from the blogger relations function.

The "Best Practices for Blogger Relations" Tip Sheet will be made available to SNCR members free of charge. It is also available to non-members for a $25 donation to the Society. Visit http://www.sncr.org/membership for membership and donation information.

The Fellows of the Society for New Communications Research will share more best practices at SNCR's annual conference, New Communications Forum, which will be held April 22-25, 2008 in Sonoma County, CA. (http://www.newcommforum.com).

About the Society for New Communications Research

The Society for New Communications Research is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. The Society's Fellows include more than 40 futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe. For more information about the Society for New Communications Research, visit http://sncr.org or call +1 (650) 331-0083.

MEDIA CONTACT:
Jen McClure
Society for New Communications Research
+1 (650) 331-0083
jmcclure(at)sncr.org

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