Why Websites Fail: Websites are Failing Small Businesses

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Research carried out by UK-based web company Netflare Ltd reveals the true extent of website failure in start-ups and small businesses in which only 23% of those surveyed reported any measure of success. This is despite the UK having the most active online population of any country in Europe with around 21 million logging on every day.

Research carried out by UK-based web company Netflare Ltd reveals the true extent of website failure in start-ups and small businesses in which only 23% of those surveyed reported any measure of success. This is despite the UK having the most active online population of any country in Europe with around 21 million logging on every day.

The main findings of the phone surveys of a representative sample of small businesses are;
Most businesses surveyed said they want their website to increase sales, yet only 23% achieved any measure of success. 25% do not have any idea what sales are generated by their website.
On average, the last update of their website was ten months ago. 23% have not updated their website since its launch, on average 4 years ago.
38% spend no money updating their website.

Jon Beal, Managing Director of Netflare says "it's not surprising businesses are wasting the potential of their websites, they lack the knowledge, marketing and support to reap the benefits of this new marketplace."

Beal also reports that this is typical of businesses who seek help from him with their website creation, design and marketing. "In my experience, businesses do not measure the success of their website; worse do not even know what or how to measure. Because they don't even know if it's working, they are not investing in their website, and yet they are still paying monthly fees for failing websites, because they feel they ought to have one."

Netflare has created a way out of this spiral of website decline by publishing four free reports it calls "The 4 Pillars of Website Success" and by launching its Business Web Factory service that uses a "7 Week Blueprint to Success" email course to guide business owners step by step through the whole process.

"The 4 Pillars of Website Success" are a series of free reports in pdf format that detail;
Knowledge - provides business owners with the confidence that they can self manage their own website and keep it up to date with valued content.
Marketing - It is vital to grasp the basic concepts of marketing or the website will inevitably fail.
Ownership - Only by taking ownership and control of their website can a business owner hope to get the most from it.
Support - This final report shows how with the right marketing, design and technical support a business can achieve website success.

"We've created these 4 pillars to demonstrate that with a purpose, your website can produce measurable results to become a significant contributor of new sales to your business", explains Beal.

He continues, "Business owners who want to break free from the circle of decline and start building the success of their website on these 4 pillars of knowledge, ownership, marketing, and support can download these reports, from http://www.businesswebfactory.com and by clicking on the 'FREE REPORT' link.

Notes to Editors
Jon Beal is available for comment and interview by (tel: 01954 230986 email: jonb @ netflare.co.uk)

Netflare is a web design and marketing company that produces purpose driven websites backed by full marketing support to give small businesses the ability and confidence to take ownership of their marketing strategies to generate clear results.

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Jon Beal
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