The ideas in What About How? come from our best practice insights working with a diverse list of companies such as Boeing, HP, Cisco, Adobe, Siemens and Citrix.
Little Rock, AR (PRWEB) March 13, 2008
DSG Consulting is offering an eBook based on their 15 years of experience working with technology, telecommunications, healthcare and manufacturing clients to implement new growth strategies. The eBook focuses on the missing element in many business strategies and new go-to-market plans: the 'how'. Many executives invest significant time and resources in what their strategy should be, but do not make a similar investment in how that strategy will be implemented. Strategy implementation is often left to marketing, services, product groups and the sales organization to work out in the field, leaving strategies to be executed without proper alignment. DSG Consulting's eBook, titled What About How?, follows the journey of an imaginary CEO as he begins to learn how other companies convert good ideas and new strategies into consistent sales results.
The eBook is written in a light hearted way featuring illustrations along with rich content based on DSG's client experiences. "We wanted to create an easy to read but insightful eBook that can be read in one sitting yet change the way executives look at strategy implementation," said Ragan Sutterfield, DSG Consulting's Director of Thought Leadership.
What About How? incorporates insights from DSG consultants on numerous aspects of strategy implementation including go-to-market aligment across the functional organizations, equipping the sales channels to communicate a new message and driving lasting sales behavior change. "The ideas in What About How? come from our best practice insights working with a diverse list of companies such as Boeing, HP, Cisco, Adobe, Siemens and Citrix." said Matt McClendon, a partner and consultant at DSG Consulting.
What About How? is available as a free .PDF download at DSG Consulting's website without any requirement for registration. "We believe in sharing our insights as we capture them," said Tanner Mezel, a DSG Consulting partner, "and we wanted to make it as easy for people to read and access our latest thinking and theories."
DSG is a management consulting firm specializing in sales and marketing effectiveness. Executives partner with DSG to implement a new business strategy or go-to-market change such as delivering a new message, launching a new product, entering a new market, transforming the selling strategy or adding a new sales channel.
Client success measurements are based on accelerated revenue growth, behavior change and improved sales performance. Example clients include HP, Boeing, Citrix, McKesson, Juniper Networks, Phillips Medical, Adobe and Cisco.